Oktopost

MARCH 7, 2022

Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Conversion Rate & ROI. As with any channel, conversion rate and, by extension, ROI are going to be the main metrics to track. Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Small Business Mavericks

MAY 27, 2015

Nick Steiner is the press officer of a group whose press release was quoted in a blog using WordPress. But that win will be costly, and most of us don’t see a big ROI on investments like that. Lizerbram recounts in his article when he tells the story of Automattic, Inc. Nick Steiner in a recent Federal Court case.

Content 70

Content Press Release Marketing WordPress 70

Webbiquity SMM

MARCH 13, 2019

However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. The compounding effect of our SEO, blogging and social media activity allowed us to launch Press Release Grader with a bang even though it was minimal effort.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

MARCH 6, 2024

Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate. With this, you can find the one with the most engagements and track ROI for every campaign.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Saying It Social

NOVEMBER 7, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc.

Social Media 182

Social Media Marketing Press Release ROI 182

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types 255

Types Content Case Study Press Release 255

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

MAY 13, 2014

While we don''t track ROI in terms of directly bringing in new clients at Twist Image , it has become abundantly clear to us, that having a corporate blog of our own (for over a decade) has enhanced our credibility, work and brand perception in so many ways that it is hard to list out after all of this time. press release.

Press Release 104

Press Release YouTube Influencer Blogger 104

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. We’re Crazy About Likes.

Press Release 152

Press Release comScore Cost ROI 152

Josh S Peters

JUNE 8, 2010

A copy of I Need a Killer Press Release, Now What??? (A Twitter Revolution and a signed copy of TwittFaced - Dan Sorensen (@SorensenPower) 3. The Twitter Book and a signed copy of TwittFaced - Steph Marshall (@StephMarshall) 4.

Press Release 116

Press Release Lijit Widget eBook 116

Small Business Mavericks

FEBRUARY 4, 2011

When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? Many small business owners are working hard to effectively promote themselves and their businesses online.

Small Business 115

Small Business Press Release Case Study Adwords 115

SocialFish

JANUARY 11, 2011

The Art of Creating a Social Media Press Release. Social Media ROI for Associations. Eleven Killer Facebook Page Applications For Your Nonprofit. Community Management Resources. Make No Mistake. Facebook Will Own You. Organizations Fear Death. Social Media Does Not. Trust and the Social Organization. Has ASAE Lost Its Mojo?

Postrank 170

Postrank Handbook Case Study Press Release 170

Small Business Mavericks

APRIL 15, 2011

It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans. It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

Case Study 156

Case Study Press Release Small Business Adwords 156

Twist Image

JANUARY 22, 2011

The conversations around the ROI in Social Media have increased. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions.

Advertising 108

Advertising Social Media Repository Press Release 108

Josh S Peters

MARCH 16, 2010

Also, If you need to get something out remember, a properly optimized press release can go a long way. Who ever it is make sure they know what your company’s position and strategy is for online reputation management. However you split it, ORM is all about your Public Relations. Need something good spread out wide?

Reputation 209

Reputation Press Release SEO Lijit 209

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Pam Moore

MARCH 19, 2020

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Content becomes more interactive.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Frequent mentions in press releases, news articles, and other third-party content can help you reach a wider audience as well.

Metrics 59

Metrics Analysis Comparison Price 59

Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. They will eat every last morsel of ROI for breakfast, lunch and dinner. They want experiences.

Social Media 60

Social Media Training Press Release Project 60

Twist Image

NOVEMBER 29, 2011

Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception). Twitter (and many of the other Social Media channels) allow individuals and brands to highlight, share and connect on the things that can't be explained in a traditional advertising campaign or through press releases.

Twitter 103

Twitter Press Release Tumblr ROI 103

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy.

Company 142

Company Wiki Case Study Press Release 142

Proactive Report

DECEMBER 27, 2017

A talent pool that can craft relevant messages that resonate in real time and produce ROI. Just sending a blast of press releases indiscriminately doesn’t get the coverage. How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR.

Trends 49

Trends Press Release Data Skills 49

Laurel Papworth

APRIL 21, 2012

The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. There are also opportunities to bring your questions.

Training 76

Training Course Social Media Press Release 76

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement. Measuring Social Media.

Course 102

Course Social Media Press Release Class 102

Later

JUNE 5, 2019

If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . This obviously has big potential for businesses and could result in a much bigger ROI on influencer campaigns. ” Ready to get started?

Influencer 51

Influencer Instagram Brands Content 51

Laurel Papworth

OCTOBER 20, 2010

The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) and a demonstration of tools to make your life easier.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Pam Moore

JANUARY 19, 2020

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Content becomes more interactive.

Trends 78

Trends Brands Marketing Influencer 78

Navolutions

JANUARY 21, 2014

How Does Twitter Help My ROI? This leaves you with a robotic, press release mentality, as shown on the Facebook page of this restaurant: As you can see, they only poke their heads out once in a long while to release a droll listing of information. You should take the time to give them a clear sense of your goals.

Social Media 100

Social Media ROI Press Release Conversation 100

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. GaggleAMP offers detailed analytics that help you measure how well your content is resonating with your audience and if it is generating a positive ROI. With Smarp, admins can either share link updates or standalone content updates like text and images.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Koka Sexton

MARCH 19, 2012

As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business. Setup a profile on Twitter and push out feeds, leadgen content and press releases. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Confusion over these measurements has fueled the social media ROI debate. And there’s so much more.

Review 152

Review Social Media Marketing Handbook 152

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 94

Tools Sentiment How To Team 94

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. Smarp is the only complete tool, as it helps with content distribution, internal communication, gamification and ROI-focused analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement. Measuring Social Media.

Course 40

Course Training Social Media Press Release 40

Josh S Peters

APRIL 22, 2010

They know what role SEO plays in social media, email, PPC, online press releases, and content marketing. Not to mention the knowledge of current and emerging technology. The well rounded internet marketer knows how to utilize each and how they all play together. They know how email can bolster your social media efforts and vice versa.

Marketing 113

Marketing Press Release Skills Lijit 113