Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

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Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Social Media Jive ROI Press Release 198

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

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Social Media Marketing Small Business Cost 168

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. Even if you’re a local business. And I fully agree.

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Company Wiki Case Study Press Release 142

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

APRIL 21, 2012

Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. What is Social Media?

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Training Course Social Media Press Release 76

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever.

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Press Release Skills Yammer Social Networking 96

Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Social employee empowerment program inclusive of training. Content marketing strategy and plan.

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Social Media Training Press Release Project 60

Twist Image

NOVEMBER 29, 2011

This is online social networking. Avinash Kaushik is not only a personal friend, he's the Digital Marketing Evangelist at Google and author of two-best selling business books ( Web Analytics - An Hour A Day and Web Analytics 2.0 ). digital marketing evangelist. online social networking. press release.

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Twitter Press Release Tumblr ROI 103

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Navolutions

JANUARY 21, 2014

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. How Does Twitter Help My ROI? It can’t be faked.”.

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Social Media ROI Press Release Conversation 100

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

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Course Social Media Press Release Class 102

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 88

Tools Sentiment How To Team 88

Social Media Marketing

MAY 12, 2019

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Due to fast modernization, marketers always want to keep up or even topmost the marketplace. Executing a trial and error method sometimes does not merit a single attempt.

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ROI Tips Marketing Press Release 88

Adam Sherk

JANUARY 12, 2010

While a number of smaller markets and weaker teams are at the bottom of the list, I didn’t expect to see the Miami Heat down there. At the end of the day, engaging fans, enhancing the fan experience and boosting ROI should be at the core of any social media strategy implemented by NBA team properties. Great work, Adam.

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Team Twitter Facebook Press Release 179

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

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Social Media Press Release Metrics Aggregator 154

Social Media Network Marketing

OCTOBER 4, 2010

Social Media Networking is part of the overall marketing scenario. Our Social Media efforts are an extension of the brand 's overall marketing efforts. Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these.

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Social Media Brands Press Release Directory 63

Laurel Papworth

APRIL 29, 2012

Those who do not yet have any social media profiles online may struggle as this course is fast paced. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Nine Steps of a Social Media Strategy.

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Class Training Social Media Case Study 85

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.

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ROI B2B Social Media Press Release 258

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s 2007.

Marketing 265

Marketing SEO Journal Engineering 265

Koka Sexton

DECEMBER 20, 2009

After scouring the internet for information, this is the super list of social media posts that I came up with as a reading list. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

After scouring the internet for information, this is the super list of social media posts that I came up with as a reading list. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

DECEMBER 9, 2014

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Owned media activities include store signage, product packaging, website and blog content, and press releases. Who developed the audience. Who controls the platform.

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Marketing Activities Press Release Mobile 164

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

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CSR Social Media Strategy Consultant 139

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. Creating buzzwords.

Content 208

Content Marketing Press Release Mobile 208

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect. Bottom line this is great news for us content marketers.

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B2B Content Press Release Marketing 252

Convince & Convert

JUNE 22, 2010

Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so. Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so.

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Social Media B2B Company Consultant 132

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. So, overall, I thought it was welcome, actually.

Social Media 115

Social Media API Training Class 115

Kikolani

SEPTEMBER 10, 2010

5 links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy. Mailing Lists / Making Money Online / Online Marketing. What the Gmail priority inbox means to marketers – how to get above the fold.

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Mashup Resources WordPress Press Release 116

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. And these guys aren’t amateurs.

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Study Social Media Forums Case Study 167

Kikolani

APRIL 7, 2010

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social bookmarking makes it easy to create a reference library of any news / press releases / mentions of your company.

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Social Media Social Bookmarking Hotels Social Networking 165

Kikolani

SEPTEMBER 24, 2010

The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ? Making Money Online / Online Marketing. Find out what your visitors are asking using Webmaster Tools – Social Media / Social Networking.

Mashup 121

Mashup Resources Engineering Communities 121

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

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Statistics Social Media B2B Journal 226

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. 78% of respondents noted that social media has changed the way they recruit. 24% reduction in newspaper ads.

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Cost Study Social Media Press Release 51