Techipedia: Tamar Weinberg

APRIL 24, 2012

Phone Conversions. These services are expensive, but offer insights that can help refine not only lead generation, but conversion rate optimization (CRO) as well. Although it cuts down on spam, it causes conversion rates to plunge. CMS platforms may often alternatives to CAPTCHA that have little or no impact on conversion.

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is conversation and relationship-building important? Twitter.com — Post exclusive coupon codes or deals for followers (just keep offers and actual conversations balanced). Move from Conversations to More Direct Involvement. And sometimes these are republished on the Web later where further conversations take place.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. What are your goals of social media?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Markets are conversations. In many cases, those conversations need to touch upon the root of the problem, customer service, before they even think about marketing. If we’ve learned anything in the last decade, it’s that those conversations are happening at a very rapid pace.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Commenting, posting blogs and inviting conversation allow customers to connect with you and your brand. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

And that means profiling and scoring everyone on your site so that you know which search terms they’ve entered to get to your site and which of those terms lead to the most conversions. Prospects .

Facebook 208

Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Even if you started the conversation, some people can always make it about them. WYTC is a blog dedicated to reporting the latest trending news topics to spark a conversation among readers. You can apply “proper dating etiquette” to just about every aspect of social media. Don’t Just Talk About Yourself. I think most of us have.

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

JUNE 19, 2012

Designating a community manager to monitor activity is a necessity, but that doesn’t mean your manager has to be involved in every conversation. Seed the community with helpful content to get conversations rolling and designate a few areas for topical discussion. Promote it through your marketing channels to get the word out.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

JANUARY 12, 2011

that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time. We use the channels not only to post content and messages to our consumers but we converse with them there as well. I would say that a typical day is very busy. There are a number of channels (Facebook, Twitter, forums, etc.)

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Lisa Barone explains that you can lose credibility in social media if you beg for favors before you’ve had a conversation. And it’s not really hard to have a conversation with most of the people in the online space. Your prerequisite only is effort.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

MARCH 27, 2012

Add a personalized caption to acknowledge the conversation you had – like “Thanks to Maria and Tomoko from USC for stopping by on Tuesday. Suffice to say, it certainly doesn’t stack up to a high percentage of fan engagement, new leads, or conversions. We loved talking to you about our products and that off-campus pizza shop!”.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Non-sticky threads can be pushed down by threads with newer comments.)

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Join relevant groups and join in the conversation. Set up a Twitter profile and use this as a tool to engage in conversation with travel aficionados, wedding planners and anyone else in your target demographic. Goal: Connect with home buyers and sellers. Create a Facebook page and integrate home listings.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Thousands of random conversations in person and online with all kinds of people. Instead, it is conversational and fun. Young and old. Male and female. Ranging from the tech-savvy to not knowing the difference between a megabyte and spider bite (and that is perfectly OK). However, the best schmoozers DO promote at some point.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

It’s hard to have a conversation with a logo. Automated direct messages to new followers on Twitter will immediately mark you as a spammer. Fairly or unfairly. Frivolous posting. Talking about the weather is good. Talking about the weather from dawn to dusk is bad. No human face.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

MARCH 13, 2012

Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. Post your petition on your blog or website: “Embed a petition widget on your site and let your readers sign your petition right from your page.”

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

APRIL 25, 2013

If you’re only measuring clicks, you’ll completely miss the role the ad played in the conversion process. And yet many of those users who don’t click go and buy a product a short time later, just as they would after seeing a TV or print ad. To learn more about this new way of measuring display success, head here.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Conversely, some organizations actually use their website as their home-hub for all of this activity by creating forums for social interaction, and embedding videos onto their website, doing away with any other website platform but their own. Precise Website Analytics.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

MARCH 1, 2011

Don’t be afraid to let the interactions take you into a personal relationship, and you shouldn’t just walk away from a conversation when it’s starting to get good. Great friendships have their ups and downs, their giving and taking.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

AUGUST 14, 2012

They can significantly boast the conversion rates of websites and e-marketing campaigns. They can help directly generate traffic by getting indexed in search engines such as Google and YouTube. They can help create a memorable brand identity.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Reply Cijo Abraham Mani October 7, 2010 at 11:15 am I like your point about Social Media Advertising. To get social media success you should first gain the trust of your followers. Trust builds with strong relationship.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 11, 2011

WYTC is a blog dedicated to reporting the latest trending news topics to spark a conversation among readers. Shannon Evans Suetos is an online marketer living is San Diego, and the owner of What’s Your Two Cents? You can also follow Shannon on Twitter @ShannonEvansSM. Google+: The New Kid on the Block, but is it Too Little, Too Late?

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

It works for some, and I’m happy to sell it to people who want awareness and not conversions (I’ll actually tell you not to advertise if you are very lead focused, since I’m not in it for the money even if I profit financially if you advertise with me and you’re naive enough to think it will do more — many people do!

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

AUGUST 17, 2011

However, I did not try to answer the Netflix question ; instead, I looked at what Social Media Analytics tells us about an exogenous event that happened Monday, August 15th, when flash flooding in New York and New England dominated online conversation in the area for much of the day.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

If you sense that every phone conversation is going to be an ordeal – keep looking! There will be disagreements and misunderstandings, challenges to overcome and opportunities to exploit. If you feel there is a good chemistry, it counts for a lot. Over to You: What factors have I overlooked? What do you look for in an SEO?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change merely starts with Twitter; the conversations are then moved offline and interested parties are sent the phone number to the organization’s headquarters so that they can discuss how to help with one of the staff members in terms of getting involved to make a difference. But Twitter is the tip of the iceberg.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

APRIL 17, 2012

National IT Learning Centre doubled their online sales conversions. Here are just a few specific examples of the improvements that our clients have seen in website performance over the last year using video: Virgin Holidays saw a year on year 30% uplift in seat upgrades, which translated to £3 million revenue.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. Even with the same amount of friends they don’t see nearly the number of visitor to subscriber conversions.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

I have NO PROBLEM with conversations happening offsite. I’ve learned to adapt by integrating those conversations on my blog wherever I can (as you can see, Richard Cunningham just posted on Louis’s site and you can read it here. You can also see FriendFeed posts below).

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It’s why the future looks exciting thanks to movies, and why we all feel great when discovering that through the story of man and animal, love is never truly forgotten. It also depends on goals.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Conversation Agent): How do you want to use Twitter? It’s really not that hard!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

It’s awesome people can promote knowing trick in the book about facebook and twitter, but do they know how to read the subtext of a situation and really get in someones world in a conversation. It’s something I promote all the time being in an all around IT support field. Shaw, 1856-1950 Jose G.

Social Media 229

Social Media Influencer MySpace Consultant 229