Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. But “use” and “success” are two different things.

Vocus 184

Vocus Alltop Message Boards Klout 184

Mindjumpers

OCTOBER 25, 2010

Big coorperations like PriceWaterhouseCoopers (PwC) and Google are recruiting more and more through social media and especially Linkedin. If you want to be the company that hires the best students you should no longer sit around and hope that they apply to your company. What does this mean for Scandinavian companies?

LinkedIn 254

LinkedIn Technorati Social Media Applications 254

Viper Chill

MAY 10, 2010

You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money. Home What the F ? Cloud Living Say "Hi!"

Technorati 78

Technorati How To Sites Analysis 78

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Mindjumpers

NOVEMBER 10, 2010

Here are the five most popular blog posts within the last month: Facebook vs. Google [infographic]. For a long time, Google and Facebook have been battling for being the most visited websites. While Facebook has been dominating the social web, Google has been dominating pretty much everything else. Read Full Post ».

Social Media 171

Social Media Technorati Groups Groups 171

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Socialized

NOVEMBER 26, 2009

These companies could end up being acquired. Certainly all of these companies are active in the Web 2.0 Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. Even Google, a Web 1.0

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. What is the problem and what is the solution being offered by Google Spreadsheets’ latest update.

Google 100

Google Web 2.0 Startup Survey 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Bill Hartzer

JANUARY 28, 2010

MashedIn provides a key value to companies and business professionals. “MashedIn is deployed entirely in the cloud on Google App Engine,&# notes CTO Jason Collins. The foremost solution released by the company in early 2009 was a reputation management toolkit for small businesses called StepRep. Post on Google Buzz.

Applications 115

Applications Social Media Widget Technorati 115

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. Go Google!! Sharing what you do offline online is not what’s groundbreaking here. Facebook Marketing Drive Sales.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Post on Google Buzz. Tweet This!

Study 155

Study Health Care Facebook Digg 155

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. Post on Google Buzz. Share this on Technorati. This blog post has recently been updated.

Platform 104

Platform Sentiment Press Release Technorati 104

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Idaconcpts

FEBRUARY 24, 2011

LinkedIn can be an extremely powerful job hunting tool, as you can use the site to develop connections with people in your choice of company or industry. These niche sites provide you with the ability to make a name for yourself amongst the community, which may lead to unsolicited job offers. Post on Google Buzz. Tweet This!

Skills 148

Skills MySpace Technorati Social Networking 148

Webbiquity SMM

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 191

Social Media Research ROI Technorati 191

Idaconcpts

JULY 20, 2010

Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. More importantly: Despite their comfort with the Web and online banking, Gen Y is most likely to get advice about financial products from friends and family or a significant other than from an online community.

Banking 153

Banking How To Marketing SMS 153

Laurel Papworth

OCTOBER 30, 2009

What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. In Google search, just under 20 million returns for “United Breaks Guitars&# ( Google ). Mashable ).

Cost 99

Cost Airlines Apple Price 99

Bill Hartzer

AUGUST 24, 2010

For little companies, social media’s ever-emerging presence is really a dramatic game-changer that can have a large impact on their bottom line. Meyerson shows company owners these ideas for maximizing their social media achievement: 1. There are lots of much more to be discovered with a Google search. Post on Google Buzz.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Webbiquity SMM

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Share this on Mixx.

Press Release 194

Press Release Tools Tips Vocus 194

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Google Docs If you want to share and collaborate in the creation of documents, spreadsheets, and presentations, then Google Docs is the best way to go. Evernote allows you to clip anything (e.g.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Ah well at least we weren’t spammed to join a period pain community. Technorati Tags: Australia , campaign , Facebook , Ford , Online Communities , social media , spam. No really, it is. Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? Certainly, you should optimize your blog for search, as Google is truly your most important reader. Are you trying to boost awareness?

Questions 148

Questions Sample Samples Blogosphere 148

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Bill Hartzer

FEBRUARY 9, 2010

The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. The company is headquartered in Fremont, California. Shaw Ventures.

Virtual World 103

Virtual World Survey Retail Technorati 103

Laurel Papworth

APRIL 18, 2010

I am always a bit shocked when I see the prices big companies pay for bespoke sites – hundreds of thousands of dollars usually. But that’s big companies with big Agencies. That was one I heard last week – and the developer had added a Google blogspot blog to the self hosted site rather than Wordpress.

Social Media 83

Social Media Web 2.0 Wiki Badge 83

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Twitter Twitter, the Most Important Website Since Google (97th Floor): Yes, Twitter is that important.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

APRIL 1, 2010

Use tools such as alltop.com and google.com/alerts to find the right blogs and new articles, and then subscribe to them through RSS using Google Reader. The second step is to organize the most important articles that you review in Google Reader, using Delicious.com. Photos by Shutterstock.

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

JULY 9, 2013

Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources. Let me use OpenView Venture Partners as an example.

Influencer 160

Influencer Strategy Content Marketing 160

The Marketing Blog

SEPTEMBER 28, 2009

technorati , back-links etc.) Here are some handy references which collate the names & links of Indians involved in the social media space (please feel free to add to the list below): Google docs spread sheet – A consolidated google-docs spread sheet listing the names of Indians in social media, their profession and URLs.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. Give to your community. Join the Community. Who said that blogging was dead? Customer Service. Offer value.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154