Social Media Strategies Summit

MARCH 11, 2021

So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app. Clubhouse is the hottest topic in social media right now. Well, it’s certainly experienced impressive growth. What Exactly Is Clubhouse? First off, let’s do some housekeeping.

Brands 226

Brands Conference Hosting Conversation 226

Waxing UnLyrical

APRIL 11, 2019

Guest Post by Lisa Holtorf and Dawn Buzynski. They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.”

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CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Hosting an event is just the beginning of its life-cycle.

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Eventful Hashtag Community building Tumblr 195

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

This is a guest post by Ed Baxter. So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. It may sound obvious but no matter what kind of campaign you’re working on you need to be clear on exactly what you’re measuring as your goal.

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Social Media Analytics URL Campaign 260

Webbiquity SMM

JUNE 7, 2018

Guest post by Brandon Brown. Stay in front of potential customers by posting regular updates and engaging with your audience. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Email Marketing.

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B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

DECEMBER 16, 2022

This emphasis on trusting students was central to the success of one of Lawrence’s favorite social media projects — an Instagram campaign from his time as Director of Social Media at Carnegie Mellon University. View this post on Instagram. A post shared by Carnegie Mellon University (@carnegiemellon). “To

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Social Media UGC Project Collaboration 130

Later

JANUARY 28, 2021

In this blog post, we’re sharing 18 impactful Black creators on social media to follow, learn from, support, and work with: Why You Should Support Black Creators on Social Media. Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign?

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Social Media Collaboration Instagram Influencer 114

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Is social media contributing to political paralysis? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” Happy Monday! The Best Political Ad Ever.

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Consultant Flickr Statistics Study 170

Sprout Social

NOVEMBER 16, 2020

So what contributed to the brand’s comeback? What’s most impressive was how quickly the brand stood this campaign up. Planning and scheduling your content in advance also frees you up to create more timely posts on the fly. At the start of the pandemic, the future was dim for Airbnb. But by summer’s end, the tides had turned.

Travel 125

Travel Hosting Committee Hotels 125

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Despite all the benefits influencer marketing is throwing in the business world, some people are still holding on a back seat because they feel afraid to take the plunge of integrating influencers into their brand marketing campaign. Instagrams: $10 a post, per 1000 followers. Twitter: $2 per post, per 1000 followers.

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Influencer Marketing ROI Metrics 82

Sprout Social

JULY 21, 2020

Who contributed to its success? Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. I’m starting to think that asking ONE person to be a. and calling them “social media manager” is a little much, don’t you agree? — Jon-Stephen Stansel (@jsstansel) June 17, 2020.

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Team How To Social Media Management Embedding 133

Waxing UnLyrical

APRIL 5, 2018

Guest Post by Alison Carville. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Organization 132

Organization Communities CSR Class 132

agora pulse

DECEMBER 6, 2018

This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Create Posts Focusing on a Shared Image or Video. These posts are excellent for engagement, and also offer up an opportunity for you to share a call for more UGC. Share UGC In Stories.

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UGC Social Media Content Notification 122

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Pixlee

MAY 24, 2021

With UGC and influencer marketing, hotels and other travel brands are able to build trust through real pictures from their customers – showcasing how spacious or clean their spaces are to attract guests. Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 trillion dollars in export revenue.

Travel 52

Travel Industry Influencer Tourism 52

Buffer Social

MAY 24, 2022

View this post on Instagram A post shared by Immigrant Food (@immigrantfood) Our impact partners bring decades of experience on how to truly help immigrants. There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission.

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NGO CSR Policies Real Estate 74

Waxing UnLyrical

DECEMBER 13, 2012

Guest post by Christopher Wallace. The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). When they began the campaign, they set a goal of $100,000. Let’s go back in time five years to 2007.

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Wikimedia How To Banking Wireless 204

Keyhole.co

MARCH 28, 2023

The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign. Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. billion in 2022.

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Influencer Strategy Marketing Collaboration 52

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. It is the bedrock of your sales funnel.

Strategy 131

Strategy Brands Hubspot Survey 131

Waxing UnLyrical

APRIL 6, 2016

Guest Post by Jessica Davis. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Share their posts, leave a few comments on their blogs – really start engaging with them, before you can ask them to contribute a guest post, or tweet about your product.

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Influencer Engagement Social Media Marketing 100

Sprout Social

JULY 14, 2023

In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns. Inconsistent messaging, missed opportunities and ineffective campaigns lengthen the sales cycle.

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Collaboration Marketing Team Hubspot 77

Waxing UnLyrical

MAY 23, 2019

Guest Post by Paula Newbaker. Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health. A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

NOVEMBER 1, 2012

Guest post by Jennifer Windrum. See bottom of this post for details). campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! NoMo is the ringleader of “SMAC! Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! Check-writer only? The Big Why.

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Startup Banking Research Campaign 245

Buffer Social

MAY 17, 2023

Collaborations can take various forms, such as joint campaigns, guest posts, giveaways, or co-hosted events. Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. The result? What is social media collaboration?

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Collaboration Social Media Project Reputation 93

Waxing UnLyrical

DECEMBER 7, 2016

Guest Post by Rebekah Iliff. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be.

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Press Release Startup News Journal 100

OnlineRockersHub Marketing Blog

SEPTEMBER 1, 2019

What is a realistic number that would mark the success of an SEO campaign? What is a realistic number that would mark the success of an SEO campaign? It’s best practice to run an SEO audit before any campaign begins in order to build your campaign on solid ground and with accurate data. Evaluate your current assets.

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Template Templates Strategy Content 57

Webbiquity SMM

SEPTEMBER 1, 2016

Guest post by Charles Whiteman. Campaigns and content that works for one market often doesn’t resonate with another. It’s a best practice for companies to translate their social media posts for new global markets. The smartest companies are always looking to reach untapped markets. They also need cultural fluency.

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Marketing Metadata Retail Airlines 100

Kikolani

AUGUST 24, 2011

This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. The Bump: This is the extra business that the campaign brings in the door. Traffic spikes are awesome!

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Adwords Blogger Banking Campaign 160

Waxing UnLyrical

OCTOBER 26, 2016

Guest Post by Kristie Aylett. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Finding the basics was simple: How often do they post? What do they post? When do they post? Dashboards. Online surveys. Those are a bit harder to uncover. and dig deeper. The result?

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Conversation Project Metrics Survey 100

Waxing UnLyrical

MAY 7, 2012

Guest post by Ifdy Perez. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic. However, this takes planning a strategy. Then add gamification, and you’ve got a whole new level of engagement.

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Loyalty Communities Eventful Social Media 211

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. Like Mindjumpers, he is associated with Social Marketing Forum.

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Marketing Nielsen Forums Groups 251

Waxing UnLyrical

NOVEMBER 3, 2010

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. This post was mentioned on Twitter by Shonali Burke, ehill2. Also, sometimes it’s a bit like being inside John Malkovich. See what I mean?

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Postrank ROI Tourism Blogroll 255

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Who is a Brand Ambassador? Build trust.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. Workout apparel brand HYLETE sponsors influencers with discounts and free products they can promote in their social media posts. Who is a Brand Ambassador? Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Webbiquity SMM

JUNE 11, 2012

Guest post by Christopher Wallace. Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Paid Posts (Kind of) Already Exist.

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Tumblr Facebook Apparel Feed 142

Pixlee

NOVEMBER 19, 2019

Find out who the influencer has worked with before by looking at their past ad or promotional campaigns. Once you identify your ideal influencer , set out the campaign’s intentions. Defining and agreeing on goals early on shapes your campaign strategy. Compare the charges against your budget and campaign needs.

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Influencer How To Metrics Price 43

Waxing UnLyrical

FEBRUARY 4, 2013

Here’s a Listly list I’ve pulled together on several of the posts that have run on Waxing UnLyrical over the last few years on social scoring & social media influence: Social Scoring & Influence: Posts on Waxing UnLyrical. I said as much when Geoff asked me to contribute to a post on the subject.

Communities 199

Communities Influencer List Consultant 199