Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

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Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Four of the six told me they’d used such a platform, which I gave them points for.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries?

Trends 100

Trends Marketing Consultant Sample 100

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Brand discovery (“Discovery”). Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”. “In

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

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Tools Adwords Marketing Class 247

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. When you are trying to raise brand awareness, it’s absolutely necessary for you to include the website link in the bio.

SEO 169

SEO Instagram Exercises Small Business 169

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You need to find your audiences and influencers and on which platforms they publish. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. They do something I always say is more important than marketing. They do something I always say is more important than marketing. And that is they recognize and support their brand evangelists organically. I am occasionally am paid in yogurt.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

APRIL 20, 2016

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. The best influencer-brand relationships are mutually beneficial.

Influencer 100

Influencer Engagement Campaign Conversation 100

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “Your brand’s messaging won’t reach your target audience if you’re using the wrong platforms. Research your audiences to decide which platforms to use and how to include them in your social strategy,” says Katie Gaab.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Like most platforms, it has taken time for services like Vine to find their groove. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. Here’s some of what we discussed: Where to begin.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

JANUARY 11, 2019

So brands move on to the next agency that promises them something shinier or cheaper. To make your agency thrive in content marketing, you need to be a strategic partner to your clients, not just a group of writers. Brandon Andersen is Chief Strategist at Ceralytics , a content intelligence platform. Agency life is tough.

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

DECEMBER 2, 2015

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. You can use distinguishing criteria such as age, profession, religion, or income bracket, depending on your brand’s description. Guest Post by Jack Dawson.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. A3 Content should be multi-purpose, easily chunked for delivery across platforms. They may often be different.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

APRIL 25, 2012

Without a doubt, Red Bull did a fantastic job of offline PR for its brand. But while the Bull has managed to energize many with free flowing cans at various offices, it hasn’t managed to capture the same energy on social platforms. In the digital age, companies need to showcase what a brand is doing for its audience.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

DECEMBER 14, 2015

From its very start, I wanted Waxing UnLyrical to be a platform not just for my thoughts, but a showcase for unique voices from around the world. 6 Rules of Thumb for Successful Brand Publishing. Words and Pictures – the Batman and Robin of Content Marketing . Can you believe it’s almost 2016? ” 5.

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Consultant Publishing Metrics Video 0

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. 300 crore (~$48.3M) in FY 2013.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . Behind the brand: Jack Daniel’s. Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JULY 10, 2012

Earlier in the interview, when asked about BET’s role, she said (I quote again): “BET’s been around for 32 years, and our role today is the same as it’s always been, is to provide a platform for African American programming and news and information for our audience. ” To me, these two answers seem contradictory.

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Flickr Statistics News Questions 209

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. Integrated Marketing Communications is More than a Fad.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

NOVEMBER 9, 2015

Branding: The Meaning and Importance of Acquiring Your Brand. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” ” 3. Its effects are cultivated, complex and cumulative.

Conference 100

Conference Construction Consultant Training 100

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Give Your Content Marketing a Human Face. The truth is, it can be overwhelming to decide what outlets and platforms will work best,” says Gina Joseph as she explores content amplification as a way to “get your message to the masses.”

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. But together, they: Wove a communal narrative that illustrated what earned media can’t: the culture behind our brand.

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

DECEMBER 20, 2012

Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. People are already inundated with posts from brands; why would they want to see yours? Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. This is why social media monitoring training is so important.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

Reputation 100

Reputation Energy Influencer Review 100

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 191

How To Vocus Blogger Meeting 191

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey.

Social Media 227

Social Media Campaign Flickr Buy 227

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. I have observed similar changes on other platforms.

Communities 174

Communities Influencer Brands Class 174