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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. As I mentioned above, it’s not really a book to teach you how to integrate social media into your day to day strategy, but one to inspire you to do so.

Review 209
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Social

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2 billion in revenue in 2023.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. booking opens on july 17 at 10am PT. ? airbnb the @barbie dreamhouse is back on airbnb.

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9 Great Social Media, Digital Marketing & Productivity Tools.

Jason Yormark

Quickly and easily you can see Google Pagerank, Alexa, Compete, and a variety of other data points. If you are a serious blogger or a digital marketer, it’s a must have. What makes their offering so great is the statistical analysis and easy of use. So simple and unobtrusive, yet highly addicting and very informative.

Products 192