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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199
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Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. When fitness magazine Self folded its print edition at the end of 2016, it was unclear what the future would hold. In 2019, second-quarter revenue increased 48% to $388 million.

Brands 103
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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. There is A LOT of real estate to be had. then the answer is no.

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The Gift Of Facebook

Twist Image

I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. Let me be clear: I am still bullish on Facebook. There is a much bigger marketing and sales opportunity that exists.

Adwords 102
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Let Twitter Tweet (And Be)

Twist Image

display advertising a year. Has 88% of total advertising revenue coming from mobile. If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. advertising agency. business blog. digital marketing blog.

Twitter 59
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44 Blogging Questions and Answers

Kikolani

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

Questions 167
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The Drug Of Content

Twist Image

and long content (blog! and blog often). What is the point of advertising? Advertising's function is to create awareness. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. Do you need a mobile app for that?

Content 111