Twist Image

FEBRUARY 7, 2014

It may sound cliché, but we live in a world where brands are increasingly leaving the information, data capture and power of building the direct relationship to chance or to someone else. What is the point of a website in 2014? Advertising is a vertical, but marketing becomes horizontal. Still, don''t forget about your website.

Mobile 104

Mobile Analytics Conversation Engineering 104

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. Excerpts of forum posts about prices (top right) and leaks (bottom right) (Data from Sep.

Data 60

Data Social Media Brands Forums 60

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Tjan offers some tips for effective communication.

Syndication 202

Syndication Price Consultant Flickr 202

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. What scared me as I read this article is that I see marketing and PR taking the exact same road. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. However, data shows that usage popularity is plateauing.

CPC 111

CPC Facebook Marketing Advertising 111

Twist Image

AUGUST 20, 2014

It''s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying.

Marketing 85

Marketing Survey Advertising Mobile 85

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric.

Comparison 113

Comparison Metrics Analytics Engineering 113

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Be Data Informed (and Driven). UTM or tracking codes will link back to Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Find your target market.

Strategy 113

Strategy Wikimedia Marketing How To 113

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek).

News 176

News Types Nielsen Social Media 176

Keyhole.co

OCTOBER 10, 2023

So how do you keep track of all this data and uncover what your customers are really saying? The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral.

Sentiment 52

Sentiment Analysis Brands How To 52

The Realtime Report

NOVEMBER 1, 2017

The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web.

Mobile 111

Mobile GPS Wireless Compete 111

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. That’s Captora.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 Spending without data to back you up will not work in the long term. As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want.

Social Media 108

Social Media How To Metrics ROI 108

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Those are data points that are easily determined with web analytics and goal funnels, but are different for every company.

Metrics 145

Metrics Social Media Posterous Aggregator 145

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Ignite Social Media

OCTOBER 28, 2019

Depending on your business objectives, social media marketing can wear multiple hats. From there, you’ll need to source the following metrics from your own data: Average amount a customer spends on your product per-year. It can be used to drive brand awareness, product consideration, direct sales, and customer care.

Communities 92

Communities Class Loyalty Metrics 92

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology? Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Be Data Informed (and Driven). UTM or tracking codes will link back to Google Analytics.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Big Data is not a cure-all.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Metrics 60

Metrics Brands Facebook Sample 60

Net-Savvy Executive

JUNE 27, 2017

I've just updated it for the first time since 2014. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). Update the labels and explore the details, and you have a current view of the market.

Privacy 40

Privacy Open Source Exercises Skills 40

Twist Image

APRIL 24, 2015

That's a far cry from plugging a cable into your phone's wall socket and connecting through data instead of voice. My pedigree in this space is in the media and marketing realm. billion in 2014 compared with the prior year. billion in 2014 compared with the prior year. shows that fourth-quarter 2014 numbers reached $14.2

Advertising 40

Advertising Publishing Data Engineering 40

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Twist Image

JANUARY 23, 2018

In fact, at the end of 2014, word began to spread that Facebook would be throttling organic content from brands to amp up more content from family and friends in the news feed. They are a data powerhouse and their numbers told them that engagement goes down as people's feeds get filled with brands constantly trying to pimp their wares.

Facebook 68

Facebook Advertising Feed Feedly 68