Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Leveraging real-time data during a crisis. Guest post by Jim Delaney. MORE >>

Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. So what are marketers, entrepreneurs, techies and scholars saying? You hear a lot of these terms being referenced: exponential, analytics, petabyte, terabyte, insights, business intelligence, real-time and sensemaking—oh wait, let’s save that one for last. Marketeering the predictable. Imagine analytics software that could help yield mind blowing insights from those petabytes [of data],”. MORE >>

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business. The white paper throws some light on the following: How to define social analytics as a discipline. Google Analytics Unveils a Set of Social Reports. MORE >>

All the rage these days in the marketing world is for companies to become more customer-centric.  However, it turns out customers generate A LOT of data, and the data generated almost never ends up in one place. It seems that data silos are multiplying because many marketers don’t have a defined, actionable strategy for collecting and analyzing data, not only from emerging channels; i.e. web, mobile, and social, but even traditional channels like sales and market research. It is time to put an end to the disparate data problem. MORE >>

was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. During the analysis phase, we do extensive profiling to help us explore and visualize the data. Select the right analytical tools given the business application. About the Author: Vida Tamoshunas is the Director of Marketing Analytics at  SIGMA Marketing Group. Analytics marketing analytics Vida TamoshunasVida Tamoshunas. simple business model. MORE >>