Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. If you’d like to be more actionable with your analytics, start with the “so what?” question. When you frame your.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 8: What is “Big Data”? Slide 9: Social Data – it’s a revolution or at least a high growth evolution. That’s about it!
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.
Social Business + Big Data = Business intelligence
MAY 15, 2012
quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.
Sometimes Data Is Just Data
JANUARY 15, 2015
So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Which brands are truly data-driven to excellence?
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. People Insights and Push Notifications in Facebook Analytics f… Posted by Facebook for Developers on Saturday, April 9, 2016.
Native Instagram Analytics Are Here…Sort Of
Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. Instagram Post Metrics. reach.
Data and Storytelling: PR’s Peanut Butter and Jelly
OCTOBER 21, 2015
Summing it up. I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. The challenge with data is that it can be difficult to comprehend.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet.
Why Modern Marketers Need Flexible Budgets
FEBRUARY 9, 2016
Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. The post Why Modern Marketers Need Flexible Budgets appeared first on Spin Sucks.
6 Tips for Turning Big Data into Great Customer Experiences
Buzz Marketing for Technology
MAY 29, 2013
Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. Slow marketers wait for the next release.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. Notes and Next Steps.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Helps you understand and analyze trends within user growth and demographics.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. It also has a broader focus but the social data you need is covered. Spike.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data.
How Data Cleansing Helps Expiring Data and Poor Leads
Convince & Convert
APRIL 22, 2016
Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Keep Track of Customer and Contact Data Expiration Dates. Image via Unsplash.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. If you read Dark Social: What Social Marketers Need to Know, you’ve heard about Dark Social.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. One thing I talked about at NESAE was the fact that, for for-profits, social media measurement is a bit easier because it seems to be tied mainly to marketing or PR.
12 Secrets of the Human Brain to Use in Marketing
Buzz Marketing for Technology
MARCH 11, 2015
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. Tracking & Analytics analytics retail tracking
Why Data Driven Content Fails Alone
AUGUST 24, 2015
Have you read any recent content marketing articles? Largely trend pieces with statistics, they fail to help marketers grow and become better. Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. Below that you’ll see data for your reach and engagement. Industry: If you’re targeting a specific industry, you’ll want to keep an eye on this data. LinkedIn Pulse Analytics.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. But when we gather social media data, it’s hard to argue against the numbers. common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. Analytic
We’re Revolutionizing the Social Analytics Space. Again.
SEPTEMBER 20, 2016
For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet: . Social marketers want to PROVE the value that social drives and continually IMPROVE performance.
Use Predictive Analytics to Create Valuable Content
AUGUST 31, 2015
In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. Police officers use past data to prevent deadly confrontations. In 2011, Lego and Shell Oil joined forces on a $110 million marketing contract that saw Shell-branded Lego toys being sold at gas stations in 26 different countries. Simple.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
4 reasons why your marketing data is important
MAY 26, 2016
ChamberofCommerce.com. W hat happened in your last marketing campaign? One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? Here are four reasons to never ignore your marketing data again.
Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
APRIL 28, 2013
Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. Once your website has been verified, you’ll see a checkmark next to it and will have access to your Web analytics when you’re logged in. 4. Begin using Pinterest Analytics. Pinterest Analytics walk-through video. Verify your website.
New Twitter Analytics: Everything You Need To Know
JULY 18, 2014
Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how. These five posts will fill you in on everything you need to know. Twitter
Data Geek or Storyteller? Today’s CMO Must Excel at Both
Convince & Convert
AUGUST 13, 2014
Image via BigStockPhoto.com Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing. Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. really nice feature is that as an official Twitter partner, you should have access to a comprehensive amount of data.” ” .
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. Donkor: “I sit in the main social media team, which is part of our marketing and communications department.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports. What You Could Do Before (and still can).
Harnessing the Power of Big Data for Public Relations
JANUARY 24, 2013
Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ?
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. You’re in luck, Google has a powerful data tracking app for this. Luckily, Google analytics offers tools for treating a visitor who clicks from your website to a third-party system on another domain as a single visit. Can you use this data to make informed decisions on how to improve user experience?