2014: Everything Marketers Don’t Want You To Know
MARCH 13, 2014
Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. How does the Analytics provide that information?
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Email List and Email Marketing. Litmus ).
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. If you’d like to be more actionable with your analytics, start with the “so what?” These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. Doing so leads to the most profitable outcomes.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Engagor is a comprehensive all-in-one tool with a good analytics component.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. One thing I talked about at NESAE was the fact that, for for-profits, social media measurement is a bit easier because it seems to be tied mainly to marketing or PR.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks
The 7 Deadly Sins Of Digital Marketing In 2014
AUGUST 1, 2014
Have we solved the most basic of questions for our digital marketing efforts? would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. If you want to talk about regrets in digital marketing, this is - without a doubt - my biggest regret. content marketing. email marketing.
How to Remove Semalt.com in Google Analytics
JULY 20, 2014
There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” ” Okay, fine.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
New Twitter Analytics: Everything You Need To Know
JULY 18, 2014
Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how. These five posts will fill you in on everything you need to know. Twitter
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. How should b2b marketers adjust their strategies to keep up with this evolution? This increases the cost per opportunity.”);
SEO in 2014: Where It’s All Headed
JANUARY 2, 2014
2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam. What is Next for SEO in 2014? SEO 2013 2014 Google+ great carmac matt cutts seo news
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
link] — Jayson Stark (@jaysonst) June 20, 2014 Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today. Listen to non-stop Beatles songs on 24/7 Beatles Radio: [link] — iHeartRadio (@iHeartRadio) February 7, 2014 2. https://t.co/x8HoullQMT
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot
MAY 23, 2014
Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending May 23, 2014: New on Facebook Facebook May Soon Know What You’re Watching—And Hearing Earlier this week, Facebook unveiled a new [.] ( Read more. ).
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Curata (paid).
The Surprising Places Marketers Plan to Increase Budgets in 2014
Convince & Convert
JANUARY 8, 2014
Marketers are evidently enthusiastic heading into 2014… about everything. fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
Trending and Analytics: Watch for Patterns
PWB Marketing Blog
MAY 9, 2014
This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. This continued for several months.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. ” via Adam Singer and The Future Buzz Whether you’re in sales, marketing, or product management, you can and should keep track of your success. Tweetable Moments Be known as the expert on your brand and industry.
How to Build a Content Calendar (Plus a Free Template for 2014)
Convince & Convert
JANUARY 7, 2014
We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. content calendar is a shareable resource that marketing teams can use to plan all content marketing activity. Great content is at the heart of a good online marketing strategy.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! General analytic data including time on the site and the number of new visitors.
Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014
Convince & Convert
DECEMBER 30, 2014
We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year. 14. 7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet. Digital Marketing Enjoy!
5 Marketing Myths
SEPTEMBER 15, 2014
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Maybe Siri will read it to me.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
—————— Effectively promoting content is often the most challenging variable in the content marketing craze. because someone else listed one of our articles there some time ago and we noticed the influx in our traffic analytics. GN UP FOR MORE ARTICLES LIKE THIS. This is a topic like content marketing, social media management etc. Examiner.
Saying It Social
NOVEMBER 14, 2014
The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies. The post Quantification Fascination appeared first on.
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
Convince & Convert
MARCH 4, 2014
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason?
What Is The Point Of A Website In 2014?
FEBRUARY 7, 2014
What is the point of a website in 2014? If advertising is a vertical function within the marketing department and the marketing department acts as its own vertical within the organization, we''re missing the bigger business opportunity and, with it, the biggest opportunity in developing a stronger brand. Advertising is a vertical, but marketing becomes horizontal. In short, marketing has to move from a vertical within the organization into a horizontal functional that goes across the organization. Marketing, clearly, needs to touch everything. computer.
My Big 5 Marketing Predictions for 2014
DECEMBER 16, 2013
on the five big trends that will impact marketers in 2014. Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014, and what you should do about it. ad spend will be mobile ($6.2
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Start with research: is your goal achievable?
Realtime Marketing: How To Plan For The Moment
The Realtime Report
AUGUST 22, 2014
This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? When the time is right, they are shared on social media and the moment does the marketing for them.
3 Reasons Why Content Marketing Doesn’t Work for Associations
JULY 7, 2014
Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing. The marketing department works on marketing things–membership, conferences, products. Silos. Technology.
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
Convince & Convert
FEBRUARY 27, 2014
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. Content Marketing SEO Social Media Content marketing engagement What to do?
Essential Nonprofit Software of 2014
JANUARY 13, 2015
Let’s examine the best nonprofit software of 2014 and how these solutions can address the unique needs of nonprofit organizations. Their solutions cover: fundraising, donor database, communications management, analytics, and donation processing. The newest release for 2014 includes improved calendar functionality, updated task features, and a new iPad app for users on the go.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Digital Marketing Statistics. 68% of U.S.
The Psychology of Sharing
MARCH 31, 2014
As StatPro specialise in cloud based portfolio analytics, they felt it was important to share some insights into the psychology behind online sharing, something which is a part of the daily lives of a steadily increasing number of people. Jenny writes for StatPro, a company specialising in cloud based portfolio analytics software. Each type of sharer has unique characteristics.
Online Marketing 101 for Entrepreneurs
SEPTEMBER 2, 2014
Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Your site support usually comes with analytics or data breakdown. Business & Marketing entrepreneurs entrepreneurship Online Marketing Start with Your Website. Got Status Updates. Go with the Trends.