Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. SXSW Interactive – March 7-16, 2014.

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Conference Marketing Education Hubspot 60

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. Excerpts of forum posts about prices (top right) and leaks (bottom right) (Data from Sep.

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Data Social Media Brands Forums 60

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. web analytics. web analytics 20. web analytics an hour a day. and that''s not legal). and that''s not legal). mass media.

Data 101

Data Sentiment Marketing Advertising 101

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized. In 2014, let’s make a concerted effort to not be a slave to data.

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Sysomos Radian6 Data Analysis 134

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Why: Content marketing has remained a hot topic during 2014. In this guest post for Harvard Business Review , Anthony K. Tjan offers some tips for effective communication.

Syndication 202

Syndication Price Consultant Flickr 202

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

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Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric.

Comparison 113

Comparison Metrics Analytics Engineering 113

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Now they use twitter data to get extremely fast confirmation and send out alerts in record time. Applying This Real-Time Data to Marketing.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Now they use twitter data to get extremely fast confirmation and send out alerts in record time. Applying This Real-Time Data to Marketing.

Data 60

Data Social Media Sports How To 60

The Realtime Report

JUNE 18, 2014

Influencer data and information is gathered by analyzing the profiles of tens of thousands of YouTube influencer channels using around 20 pieces of criteria: number of subscribers, views, comments, location, return viewers, etc. Selections appear on the right.

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Influencer YouTube Campaign Price 183

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

Storify 216

Storify Press Release Case Study Hashtag 216

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek).

News 176

News Types Nielsen Social Media 176

Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report. 5 Measurements for PR ROI. Social Media Measurement for Pragmatists.

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Metrics ROI Consultant Flickr 100

The Realtime Report

NOVEMBER 1, 2017

The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web.

Mobile 111

Mobile GPS Wireless Compete 111

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. The firm still has its cmp.ly UnifiedSocial.com So there you have it.

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Startup Crowdsourcing Badge B2B 168

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Those are data points that are easily determined with web analytics and goal funnels, but are different for every company.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Keyhole.co

OCTOBER 10, 2023

So how do you keep track of all this data and uncover what your customers are really saying? The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Spending without data to back you up will not work in the long term. As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Website analytics for Facebook referrals.

Social Media 108

Social Media How To Metrics ROI 108

Ignite Social Media

OCTOBER 28, 2019

According to an article published in 2014, Harvard Business Review found a way to quantify the value of a positive customer experience, stating “customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” The Value of a Positive Customer Experience.

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Communities Class Loyalty Metrics 92

Pixlee

APRIL 17, 2019

But connecting these purchases through to analytics can be done with existing platforms that allow content to be shared across platforms, and provide real-time data that can be used to test and improve content. . In 2019, Instagram is putting brands first with the new shoppable content feature. Find the Right Influencers.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

MARCH 4, 2016

Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

ProBlogger

JANUARY 1, 2014

Today I wanted to give you a quick way to get a better handle on your social media activities, in about five minutes, using nothing more than your site stats (I’m using Google Analytics). 2014 Reboot: Shake Up Your Social Media – Work Smarter, Not Harder. What sorts of social media traffic and revenue tracking do you do?

Social Media 49

Social Media Case Study Analysis Social Networking 49

Net-Savvy Executive

JUNE 27, 2017

I've just updated it for the first time since 2014. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). I'm looking for more opportunities to work with people who find this kind of thinking interesting.

Privacy 40

Privacy Open Source Exercises Skills 40

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

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Metrics Brands Facebook Sample 60

Twist Image

APRIL 24, 2015

That's a far cry from plugging a cable into your phone's wall socket and connecting through data instead of voice. billion in 2014 compared with the prior year. shows that fourth-quarter 2014 numbers reached $14.2 billion in the fourth quarter of 2014. The IAB announced today that, "U.S. billion -- up 17% from $12.1

Advertising 40

Advertising Publishing Data Engineering 40

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. In recent years, nothing has crystallized this process as cogently (for me) as Avinash Kaushik ( Google ''s digital marketing evangelist and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) has done with his See - Think - Do - Care Business Framework.

Marketing 85

Marketing Survey Advertising Mobile 85

Keyhole.co

APRIL 26, 2023

And while these are all great resources, the most valuable insights are most often found directly within your social data. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. If you’re unsure where to start regarding Twitter Analytics, this guide is for you. Let’s find out!

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Analytics Twitter Data How To 52

Social Media Strategery

JANUARY 20, 2014

According to data from DOMO and Column Five Media, every minute of every day sees over 2 million Google searches, 571 new websites, and 48 hours of new YouTube video. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content. billion industry. It’s become overwhelming.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Big Data / Measurement Big Data and its use in real world scenarios: Google has been able to capture search data and accurately predict the flu season over the last six years.

Social Media 160

Social Media Flipboard Storify Reddit 160

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. It’s important to look at your analytics, this helps you find the best time to post. You can select a target audience or allow Instagram to suggest targeting for you.

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Instagram Mobile Social Networking Hashtag 100

Twist Image

JANUARY 23, 2018

In fact, at the end of 2014, word began to spread that Facebook would be throttling organic content from brands to amp up more content from family and friends in the news feed. They are a data powerhouse and their numbers told them that engagement goes down as people's feeds get filled with brands constantly trying to pimp their wares.

Facebook 68

Facebook Advertising Feed Feedly 68

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Data doesn’t lie.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Devumi

OCTOBER 24, 2014

Once you have chosen what you want your Pinterest marketing strategy to do, and feel free to pick more than one, you’ll be able to establish data points that you can use to determine your success or failure. A part of this last point is going to come from your Pinterest Analytics dashboard as you move forward. Straight up sell product.

Strategy 113

Strategy Wikimedia Marketing How To 113

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Early in 2014 studies showed that it had dropped dramatically. Use your analytics. Track every piece of content and create a content strategy specifically for your Facebook fans based on real data. Be strategic.

Feed 90

Feed Feedly News Facebook 90

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Use a tool like DataHero to regularly pull together important consumer data. You need to be an education sponge when it comes to your niche or industry, poring through case studies, data and trends. Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Overall engagement may drop. The real question becomes: What types of engagement will the algorithm use to grade content and choose what to show in users’ feeds and Explore tabs?

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Instagram Metrics Influencer Campaign 91