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Your 2011 Digital Marketing Reboot

Twist Image

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Is your content representative of where your business is at in 2011?

Hitwise 111
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From Free to Exclusive: TweetDeck’s Subscription Shift To XPro

Keyhole.co

As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. To compliment TweetDeck, Keyhole’s offers real-time analytics from top social media platforms. However, Twitter’s acquisition of TweetDeck in 2011 brought forth significant changes.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. Web Traffic Tracking Alternatives to Google Analytics by uber.la. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

WordPress 183
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for. Creative Directors need access to the image and video editing software.

Blogger 266
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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

Snapchat launched in 2011. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV.

Marketing 145
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210