The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. It costs more than $320,000 to get 300,000 likes on your Facebook page.
Benefits of Putting Cost in Social Media [infographic]
JUNE 6, 2011
Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. Small Business Social Media Will Grow in 2011 [infographic]. Social Media benefits cost Focus.com guest blog post Infographic key findings overview of outcome social media is not a cheaper alternative study
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. And I did.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. with higher operating margins and market share).
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience eCommerce Mobile. won’t return.
Is E-mail Marketing More Effective Than Social Media Marketing?
Small Business Mavericks
FEBRUARY 6, 2011
» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. 16 Responses to “Is E-mail Marketing More Effective Than Social Media Marketing?
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? It is further explained that it is easier to gather more value with viral content because the cost remains the same.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Take advantage of free or low-cost blog tools and resources? 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog. Top 10 Blog Directories 2011 by SEO Wizardry. Stuart W. Blog SEO.
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. " What will this "benefit pool" wrestle with in 2011?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. Social Trust Factor: 10 Tips to Establish Credibility by The Marketing Nut.
Why Social Media is not a Cheaper Alternative > $5 [part I]
MAY 4, 2011
It costs, because you have hired good people who do good work that takes time, and it costs. Social, is not a cheaper alternative to your other marketing channels. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. Advertising is Cheap, Resources and Production Costs Aren’t. Social media is not cheap.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
Inbound Marketing Is Rising [Infographic]
NOVEMBER 3, 2011
Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? So it costs less and has better a ROI. Facebook vs. Google+ [infographic].
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Hybrid agencies will come to rule the marketing services world. They also build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, and market demand. Marketing executives are drowning in data, with access to endless streams of information about prospects and customers. Disruptive Force.
Five Reasons You Should Discuss Pricing on Your Website
AUGUST 17, 2011
But let me assure you that if you’ll just open yourself up to the possibilities, your company’s website and marketing efforts may just take an upward swing you never dreamed possible. That said, you have a great opportunity to show up on the first page of Google search results if you’re simply willing to address the question of how much your product or service costs. SEO Value.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. With them, the businesses are also spending more time, money and resources on non-traditional marketing media than ever before.
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. Rising User Acquisition Cost. In an interview with AdWeek , Boyan Josic, CEO of Daily Deal Media, stated that the prices for daily-deal keyword search terms have skyrocketed, driving industry-wide acquisition costs from $2 a head to higher than $10.
5 ways to use social media for solution marketing
Buzz Marketing for Technology
OCTOBER 19, 2011
One area that few people have written about is how to use social media for solution marketing. Let me demystify the topic a bit by sharing five ways I’ve seen it really work. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. Of course you can’t dictate that they write something positive.
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
As some of you know, Marcus Sheridan , of The Sales Lion , did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. So why are we so afraid to talk about how much things cost with us? Four Content Ideas for Driving Inbound Leads originally appeared on Spin Sucks on August 3, 2011. Questions people ask.
The Value, Cost And Time Of Creativity
DECEMBER 11, 2011
Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. digital marketing. marketing. marketing over coffee. new marketing labs. social media marketing. Enjoy the conversation. ad age.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.
2011 B2B Marketing Trends
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads as their top priority, while 44% said the same for “generating a high volume of leads (so generating low-quality leads is a priority for some marketers?
Smart Location-Based Marketing By Home Depot
JULY 3, 2011
Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing FoursquareBecause he was the mayor.
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Your primary reason for wanting to use social media is that you think it’s the “ modern ” way to send your promotional messages out to large numbers of people all at once with very little cost and effort. junk mail) in the past and are now looking for a more cost effective way to reach more people. If this is your primary activity online, you are not a marketer.
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social pie. Infographic by MDGadvertising.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. B2B Internet Marketing B2B Social Media Content Marketing Media Trade Shows Video
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Lower costs, more revenue – a perfect combination! Users.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. Guest post by John Oechsle. Data Management.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Buy yourself an HD camera (I have a Flip, though they’re going to be extinct soon, and it cost me $150) and start shooting stuff. It will go a lot further than any PR, advertising, or marketing campaign. 10 Things to Consider As You Move to Google+ originally appeared on Spin Sucks on July 5, 2011. Something interesting is happening with Google+. In this case: A database.
Top Trends In Digital Marketing [Graphs]
PWB Marketing Blog
AUGUST 5, 2011
Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing.
How Obama Sets Online Marketing High
JUNE 16, 2011
That fund is the basis for public financing, though checking the box does not cost you anything. It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. Commentary on Search Engine Marketing. Marketing finance leadershipPhotograph by Pete Souza.
The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. It can be used as a tool for making people aware of the new product launched to the market. Varghese.
Your 2011 Digital Marketing Reboot
JANUARY 6, 2011
Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? Is your content representative of where your business is at in 2011? marketing.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. This is the stage where companies analyse the customer life time values and actually start comparing it to the acquisition cost. He is also the co-author of How to Make Money with Social Media.
Out with the Old (Marketing) And In With the New
Blue Focus Marketing
DECEMBER 19, 2011
Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. An outbound marketing strategy is based on the hope that mass messages will resonate with prospects. This traditional, one-way marketing doesn’t work anymore. Cost effective means to reach customers and prospects. Trends Marketing Social Media Marketing Twitter
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway. Image credit: Spin Sucks. No question. It can be.