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7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 127
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

Campaign 113
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What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. I first published them in 2006 and then updated them 2018.

Fashion 409
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Here are some thoughts about including YouTube as an effective part of your campaigns. Marketers can grow brand awareness by diversifying a campaign and concentrating on some of the other channels a brand’s audience visits.

YouTube 204
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PR generalists vs social media specialist?

Sherrilynne Starkie

“The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority),” Simon wrote on his blog a few days ago.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. It was during the 2006 election that first signs that a grassroots movement was taking hold were spotted, according to Geist. So that’s what the government did. This was unprecedented.

Committee 312
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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?