Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). What is their profile like and how will their personality promote your campaign? Let’s face it.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. With your content, you position yourself as a knowledgeable expert in your industry. Your inbound PR campaigns are up and running.
5 Reasons Why Nonprofit Crowdfunding Campaigns Fail
MAY 12, 2014
——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? Take some time to set SMART campaign goals and objectives. crowdfunding campaign is as successful as its reach.
Three Ways To Enhance Your Marketing Campaign
MARCH 7, 2015
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry. Takeaway.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. By Gini Dietrich. wasn’t sure what to say next.
The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
They stated examples where PR professionals create whisper or smear campaigns. It’s to change the perception of our industry. realize we’re small and we’re fighting the global conglomerates who believe in whisper or smear campaigns, just like the athletes who do drugs. So what are we going to do about the performance-enhancing “drugs in our industry?
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?
Eleven Reasons Domino’s Turnaround Campaign Worked
JUNE 6, 2011
The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”
The Ethics of Whisper Campaigns
MAY 16, 2011
The global PR firm was hired to create a “whisper campaign about Social Circle , the optional feature of Google search that uses publicly available information from social networks to personalize search results. For an industry that already has a black eye. The Ethics of Whisper Campaigns originally appeared on Spin Sucks on May 16, 2011. Enter Burson Marsteller.
3 Hidden Resources for Your #GivingTuesday Campaign
NOVEMBER 12, 2014
24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. That being said, you may still be wondering where to get the extra help you need to pull together a successful #GivingTuesday fundraising campaign, with only a few weeks to go. Your Peers.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. ” 4.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. But not in creating, publishing, and distributing it.
Libya’s Media and Marketing Industries Inching Forward
FEBRUARY 28, 2013
The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real.
The Marketing Industry
SEPTEMBER 15, 2011
It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. industry association. marketing industry. Tags: ad campaign.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. It’s impossible to integrate your marketing program without monitoring what is being said about you, your industry, and your competitors online. It used to be all we had to worry about was advertising, public relations, and direct marketing. Crawl.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
As quickly as the Pizza Hut campaign began, it ended. Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? ” But I digress.
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales. Hybrid Today’s guest post is written by Paul Roetzer. . Hybrid agencies will come to rule the marketing services world. Disruptive Force.
5 Branded Content Campaigns You Need to Know
Convince & Convert
APRIL 18, 2016
In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. Plus, if branded content (usually great advertisements that don’t blatantly promote their products) adds to the publication’s credibility and entertainment value, there’s not much reason for users to continue raising their pitchforks against the advertising industry.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. This resource can be a one-off piece of content like some sort of authoritative ‘Best bloggers in X industry’ type of starting point. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T
Viral Campaigns: Do’s & Dont’s
JUNE 14, 2011
While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?’ Chrysler’s Imported From Detroit campaign.
5 Holiday Campaign Tips to Keep You Off the Naughty List
Convince & Convert
DECEMBER 11, 2015
Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Image via BigStockPhoto.com. These days, however, tidings of joy are often an afterthought.
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
It was this strategy that led Formstack to create our competitor alternative campaign. We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. Image via BigStockPhoto.com.
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.
How to Develop a Successful Digital Coupon Campaign
Convince & Convert
JUNE 24, 2014
Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign?
What Marketers Need to Learn from the Entertainment Industry
Convince & Convert
MARCH 26, 2015
Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. marketer’s goal should always be to reduce the friction in the transaction, whether it be at point of sale or in our customer’s interactions with our campaign work. Welcome to the entertainment industry, folks! Image via BigStockPhoto.com. highlight to tweet).
KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Related Stories How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide KLM Now Displays Social Media Customer Service Response Time Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest. Social Media Campaigns airline industry airlines Facebook KLM Twitter KLM receives a message to say that payment has been received.
Three awesome social media campaigns by CVBs and hotels
FEBRUARY 12, 2014
CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. Takeaway Tip: Campaigns that target local residents and nostalgic previous visitors are a great way to recruit enthusiastic support on social sites.
Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor
NOVEMBER 1, 2012
This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. This type of mini-campaign allows a more fluid level of resource commitment than a larger, more traditional PR campaign may require.
This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’
Convince & Convert
APRIL 21, 2016
This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine. So, how can your brand “seize the cray?”
What PR Pros Can Learn From Social Good Campaigns
OCTOBER 18, 2012
Social good continues to evolve as a layer of our industry and advance the potential of charitable causes around the globe. Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations. Guest post by Harrison Kratz.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. The desire for campaign-based tactics with no existing presence of any kind. A one-way broadcasting focus, aiming to blast messages out to the target audience. Listen; engage; develop. You know what you don’t see anyone recommending?
Average Email Campaign Stats of MailChimp Customers by Industry
APRIL 28, 2010
How to Humanize a Sketchy Industry
Convince & Convert
FEBRUARY 24, 2011
Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory. The bar coasters are an especially nice touch. Talk about location-based marketing! the family photos are an especially warm touch). So can you.
Innovation And Talent In The Marketing Industry
MARCH 10, 2011
As a service-based industry, moves like this were considered radical because the core revenue of the agency came from the ability to sell each team member as billable time, or to grab a percentage of the revenue generated on the media side of things. There is still not shortage of talent in the Marketing industry and it continues to innovate (sometime through its own doing and in other instances through the success of newly introduced channels and platforms). marketing industry. Times have changed. Times continue to change. Talent has become an issue. The challenge. google.
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
To further optimize Paid Search, campaigns can be limited down to other factors such as mobile or desktop device, keyword match (broad, phrase, or exact), geography (X miles from Zip Code), time of day and day of week, and languages. Campaigns should also intentionally direct users to the appropriate page based on their keyword. This advertising is known as Paid Search.
Bring Clarity to Your Marketing with the Campaign ID
OCTOBER 1, 2012
It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently. This is especially true for complex industries where a product is sold through multiple third parties or for long purchase cycles with many prospect touch points. One idea is leveraging the power of the Campaign ID. By Campaign ID, I’m talking about the “Lead Source” or where the customer, account, or prospect came from. ” When you get the answer, be consistent and add your Campaign ID to that customer.
Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry
JANUARY 18, 2011
It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. Do you currently have an active SEO campaign. And if you are so inclined, I would even complain to their ISP (Internet Service Provider) for sending out spam. On Tue, Jan 18, 2011 at 10:21 AM, Chris B. noticed that your.
General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign
Convince & Convert
MAY 15, 2014
Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. What can we take away from this fun and creative campaign? Have you ever thought to yourself, “I wish someone would invent _?”
The Long, Lost Baby Boomers In Marketing
MAY 26, 2016
But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. Marketing Online Marketing 90s marketing Baby Boomers digital marketing trends Email Marketing generation gap Mark Twain marketers marketing campaign millennialsIf you find yourself targeting the same crowd as everybody else, you’re probably losing out.
4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers
SEPTEMBER 10, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
Here at Beekeeper Group we’ve rounded up few of our favorite tips for using Snapchat for advocacy and public affairs campaigns: Custom Filters for Lobby Days or Other Events : When your organization brings hundreds of people to an advocacy day on Capitol Hill, you obviously want to be able to maximize their efforts and spread the word about the work they are doing. Seriously. photo credit ).