SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  The absolute level of the response rates will vary by the product category and type of industry, however, the relative position of the factor’s effect are fairly consistent across B2B campaigns. The direct mail included in the assessment was primarily letter or post card campaigns. Mike Sullivan. We discovered that prospects respond at a significantly lower rate than customers. 3) customers. MORE >>

The campaign is called “Do Us a Flavor” and entices consumers to submit their potato chip recipes with the promise of $1 million (or 1% of the flavor’s net sales in 2013) for the winning flavor. Facebook is even changing the rules for this campaign, replacing the “like” button with an “I’d Eat That” button for consumers comparing suggested chip flavors on the social network. Social Media Campaigns crowdsourcing Facebook contest Lays potato chips snack industryshrimp chips in Egypt. sausage chips in Egypt. only). MORE >>

I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. It’s impossible to integrate your marketing program without monitoring what is being said about you, your industry, and your competitors online. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Where do you start? How will you staff? It takes time. MORE >>

Guest post by Didi Lutz , an award-winning public relations professional specializing in the  travel and hospitality industry. believe social media can help the hospitality industry through the Great Recession and give it a much needed communications makeover in the process. The hospitality industry adopts late on most things new – especially technology. Involve your staff in the social media campaign. Use metrics to evaluate the campaign. Other hotels have chosen to join Foursquare and other rich media that make sense to them. Hire a pro. MORE >>

The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. Media and brands need to really start talking to each other to start understanding how we are going to work together to build this country’s media industry and to communicate with the wider population. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real. MORE >>