Remove 2006 Remove Campaign Remove Company Remove Industry
article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 127
article thumbnail

What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier.

Fashion 409
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

Campaign 113
article thumbnail

Digital grassroots: the Internet fights back

Sherrilynne Starkie

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. It was during the 2006 election that first signs that a grassroots movement was taking hold were spotted, according to Geist. So that’s what the government did. This was unprecedented.

Committee 312
article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Take every question your company gets asked and consider writing a blog post to answer it. Guest post by Sean McGinnis.

Adwords 278
article thumbnail

7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2. When did TBT start? The history of this social media trend actually goes back pretty far. Factory TV (@shoutfactorytv) 7.

Brands 145
article thumbnail

002 Events in the Metaverse with NFTs and Oratory through time. Yo Cicero! Yo Tony Robbins!

Laurel Papworth

The podcast also touches on the use of NFTs in the event industry, particularly how they can be used to offer attendees proof of attendance and access to event content. This led me to the concept of conferences, industry events, and really anywhere people are publicly speaking, that they are the modern day equivalent of oratory, of rhetoric.