The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. In the midst of a recession, in a hyper-competitive and mature industry, Domino’s completely realigned the perception of its product and its brand while generating measurable financial results for its stakeholders. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The MORE >>

Are you one of the 41% of B2B companies acquiring customers through Facebook? Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. Social Media is a Commitment, Not a Campaign. B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. MORE >>

When I directed the public relations campaign strategy for a wealth management firm, we focused primarily on small media to get our message out. To focus primarily on big media is a error when you’re developing a public relations campaign strategy for professional service providers, especially in business-to-business communications. As media continues to fragment and more quality niche media rise up to serve small, highly targeted segments of people and industry, this type of campaign strategy will become even more important. public relations campaign strateg MORE >>

You are here: ViperChill » SEO » Conquering Big Industries: My Bulletproof SEO Strategy Conquering Big Industries: My Bulletproof SEO Strategy Written by Glen, this post has 126 Comments Generally speaking, the more traffic you can get to a website the more money you can make. Over the last two years I focused on fairly small industries which I would build minisites for, which received their traffic from search engines, and then monetised them with affiliate offers. Health, gambling, forex and gaming industries for example, are very competitive online. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. What About Sentiment Analysis? MORE >>