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How social media jobs are evolving (and how you can advance them)

Sprout Social

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Turns out, they did.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Divvy helps you streamline your content process for any type of content. Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. GatherContent. PaperShare.

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No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Relevancy Has a Deadline: While it’s not clear if @Staples was in on the activation, the social media team did a good job reacting in real-time and playing along. type visuals to further drive conversation and promote social sharing.

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Instead you can use tools such as List.ly , Clipsi (full disclosure: I have a stake in Vizit, creators of Clipsi), Pinterest , Scoop.it , Storify , and the like to curate and embed content into your post.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent. Find brilliant tips and insights for social media on @RebekahRadice ’s blog [link] #pinchat. Tips to Instantly Improve Your Pinterest Marketing Strategy. A1) Tactics. A7) More than I’d like to admit.

Strategy 131