The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
These are really just “subcategories” and can be placed under paid, owned, or earned. Paid is anytime you pay to leverage a channel to get your message out. For example if you have an infographic that is a core part of your content strategy then paying for placements on sites like Digg, Reddit, StumbleUpon, etc.
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