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3 Reasons Your Facebook Page Seems to Suck Right Now

Janet Fouts

Creating an artificial scarcity by changing the metrics on their much touted and reviled “Edge Rank” algorithms could certainly explain the drop in reach. I also liked their take that reach is dropping because mobile usage is up. There fore less posts are viewed by the mobile user and reach drops.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Just look at how often Google changes the rules and metrics for SEO! Because you want your website to scale easily to tablets and other mobile devices. These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones.

Marketing 151
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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

Did you know that 90% of smart phone owners have their mobile device in arms reach 100% of the time? It's up to you what you do with that person on the other end of the smart phone, iPhone, Android device. You can run but you can't hide. Why does this matter? Are you ready for the participation age?

Brands 78
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. Mobile apps aren’t going away – people love their ease of use.

comScore 156
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Boost Conversions Step 1: Review Your Offer

ProBlogger

Fortunately, we have other metrics to review. A key metric is your users’ demographics—you’ll need to know how old your blog’s users are, whether they are male or female, where they live, and so on. Trial and continuous review.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Metrics and ROI. 6 Critically Undervalued Social Media Success Metrics by Convince & Convert.