Remove Marketing Remove Nielsen Remove Reputation Remove Training
article thumbnail

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. How does it figure in PR?

Nielsen 100
article thumbnail

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

23 Outstanding Social PR Guides

Webbiquity SMM

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

article thumbnail

B2B Employee Advocacy Best Practices

Oktopost

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Building Trust.

B2B 144
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You can also ask for training to make sure you’re using all the features to the best advantage. • Competitive analysis: How does your brand stack up to the competition? •

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 212
article thumbnail

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.