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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Use of social networking, microblogs and other third party websites. Employee Social Influence Marketing Guidelines. New PR Wiki. But where to start? thanks for the suggestions in the comments!).

Policies 419
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

blogs, microblogging sites, social networks, etc.). Andy Beal and his team have built a nice tool that’s garnered favorable reviews from TechCrunch and other prominent tech sites. If Google Alerts had been developed with a focus on social media, this would be it. Budget: Under $500 per month. Budget: $500-1,000 per month.

SM2 202
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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. Maybe even go so far as making it a requirement in your yearly performance review.

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Koka Sexton dot Com

Koka Sexton

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

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Corporate Social Media Reading List

Koka Sexton

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

List 96
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How to Write a Social Media Policy

Webbiquity SMM

Microblogging sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • • Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.). Forums and discussion boards.

Policies 180