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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. Should it count as an equal measure of usage alongside posting pictures or creating status updates? What do you think? And what about the other 15% of actively monthly users on Facebook?

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Wide range of standard reports are available for each platform.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Moz reports the lifetime of a Tweet is about 18 minutes. Rarely down: Use Uptime reports to see if your site is hosted reliably enough. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter is Disproportionately Popular with African Americans Forrester’s Tamara Barber recently published a report showing Hispanic usage of Facebook and other social networks far outpacing usage by non-Hispanic White Americans. link] [link] Kirsten Khire #7 – lurkers or inactive accts? population). what shocks you?)

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Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Ignite Social Media

With a merge in Facebook and Instagram Messengers, I will no longer have to out myself as a negligent Facebook lurker. Instagram assures users that new measures are in place to help address these issues, such as messaging controls, enhanced reporting, and cross-platform blocking.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. Online Community Report. Jake McKee.

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7 Practical Tips to Optimise the Results of Social Media

Razor Social

Don’t just use normal reports use ‘Power Reports’. We all know how important social media reporting is. Agorapulse recently released an upgrade to their reporting and analytics capability and added a ‘Power reports’ option. In this article we’ll look at some effective social media optimisation tactics you can use.