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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

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Strategic Initiatives to Engage in Social Media Within the.

Mindjumpers

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. By engaging in social media and the possibilities that are available through Web 2.0, It is no surprise that the competitive power of a hotel lies within its service.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

If Twitter is working with Foursquare, why can’t Yammer and other social enterprise communication tools play with badges and points? If we give points to customers for loyalty and service in ecommerce systems why can’t we reward employees for the same behaviours? Enterprise 2.0: Related posts.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace).

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. Like country clubs of old?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#