Issues Reputation Sentiment Social CRM 
Oktopost
JULY 22, 2021
There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It? Source: Cloudave ).
Convince & Convert
FEBRUARY 23, 2010
But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. This is the a classic issue with many marketing and product developers, they don't listen.
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Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.
Convince & Convert
AUGUST 18, 2010
But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. I mirror your sentiments. What do you think? link] jaybaer I agree Angela.
Convince & Convert
JUNE 11, 2010
We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment.
Convince & Convert
SEPTEMBER 21, 2010
On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? Just like social networking sites, niche networks of practice and purpose, are powerful and unique.
Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.
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