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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 153
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

Apple 154
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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier? Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here.

MySpace 114
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Koka Sexton dot Com

Koka Sexton

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

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Corporate Social Media Reading List

Koka Sexton

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

List 96
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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. For example, just the other day I stumbled upon an Apple press release from 2003. Sorry, guys, it’s five years later.