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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Content: Using the model you’ve built about your customer build your content guidelines, plans, content calendars, etc. and research your customer, your products, your competitors products, etc. and how they use / consume information on them.

Strategy 186
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Quora? Verdict: Awesome.

SocialFish

From the question guidelines , the goal is to: &# Make the site a great resource for people who want to learn. Exhibit d: I s Radian6 worth the money? The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer.

Radian6 276
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The 3 Building Blocks of Social Business Evolution

Convince & Convert

Additionally, training initiatives, social media policies and guidelines, moderation policies, global expansion must be documented, approved and then rolled up into a co-created governance model. Companies need to first understand what it is they are trying to achieve before thinking about which technology vendor to deploy.

Jive 148
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Do you have social conversation guidelines, social tonality guidelines, that people who are doing a Facebook status update for example refer to, so that it “sounds like Bubba Gump” as opposed to “sounds like Morton’s”? One of the tools we use is Radian6. Lauren : Yes, actually. Sorry, guys.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

What she is doing is totally not a social media ‘sin’ because she is not sharing personal updates on Radian6′s handle. Thanks for sharing Any brand using social media needs to follow some type of guidelines to audit themselves. Reply Kwame June 17, 2010 at 10:31 am Chris, I just followed Amber on Twitter.

Questions 277
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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

There’s probably some technology that you could roll out around that, that suggests content or provides some sort of guidelines. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. But you know, there are probably some safeguards around that.

Airlines 115