Changes to Google News

Sherrilynne Starkie

Google is now using machine learning to group top media stories in Google Search and has implemented carousels to improve search relevance and make news easy to access. When there are multiple stories related to a search, Google is organizing the results by story.

News 195

Google Launches New Overview of Pandemic Trends, Based on Google Search Volume

Social Media Today

Google has launched a new, interactive tool which lists the top hobby trends over the past year

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Google Adds New Video Editing Features to Google Photos

Social Media Today

Google has added some new video editing features to Google Photos which could help in your content creation efforts

Google Adds New AR 'Try-On' Ads within Google Shopping

Social Media Today

Google is testing out its own version of AR 'Try-on' ads within Google Shopping listings

Google 151

Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Social Media Today

Google's adding a new video experiments element in Google Ads which will enable brands to test and compare different approaches

Video 168

Top Five: Google is shuttering G+

Sherrilynne Starkie

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Google supports quality news publishers in digital transformation. Google is shuttering G+. Google has announced that it’s shutting down its G+ social network because hardly anyone is using it.

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Google Adds New Predicted Audience Action Tools into Google Analytics

Social Media Today

Google has added some new predictive tools into Google Analytics to help marketers target audience segments based on their likely actions

Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads

Social Media Today

Google is adding some new insight and optimization tools to Google Ads to help marketers tap into emergin trends

Your Essential Guide to Google My Business (GMB)

Social Media Today

Learn how Google My Business (GMB) drives organic traffic, customers and sales to your site and why a consistent presence on GMB is worth your time

Google 167

Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Google will be adding more action buttons (buy a ticket, listen to a podcast) and previews to search results cards soon. The post Google is refreshing mobile search appeared first on Sherrilynne Starkie. Uncategorized Google Search

Mobile 150

Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options

Social Media Today

Google has launched an updated version of Google Analytics, which will make it easier for users to pinpoint key data trends

Google Removes Commission Fees for 'Buy on Google' Product Listings

Social Media Today

With online shopping on the rise, Google's looking to ensure it doesn't lose out to the increase of on-platform buying options on social networks

Buy 147

Google Adds New Options to Edit Your Google My Business Profile Direct from Search and Maps

Social Media Today

Google is adding some new ways to update your Google My Business profile direct from search and maps

Google 171

Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

Social Media Today

Google has announced a new search algorithm update in relation to product reviews, which is worth noting for marketers

Review 170

7 best Google Alerts alternatives

Awario

If you care about your online presence, you need a Google Alert alternative. This is a list of such tools

Google 129

Google Provides Official End Date for Google+

Social Media Today

Google has outlined the official timeline for the closure of Google+, giving users time to download any content they might want to keep

Google 131

Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. The post Want to own Google Page One?

Google 208

#ThursdayThoughts with Google selfie searches

Sherrilynne Starkie

Google introduces celebrity selfie searches. Marketing Google selfieNow when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions.

Google 163

Google Refutes Data on 'Zero-Click' Searches and the Role it Plays in Guiding Referral Traffic

Social Media Today

Google has sought to elaborate on a recent report which suggested that two-thirds of Google searches don't result in a click

Data 167

Google Makes Google Shopping Listings Available for Free as It Seeks to Expand Its eCommerce Stake

Social Media Today

Google is making its Google Shopping listings available free of charge, which will give its eCommerce ambitions a significant boost

List 170

Using Google Trends to Identify Social Media Opportunities

Jon Loomer

We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. To help make this process easier, we’ve developed a dashboard that captures and compiles a variety of search data — all based on Google Trends.

Trends 147

HOW TO RESPOND TO YOUR FIRST GOOGLE REVIEW: A GOOGLE MY BUSINESS REVIEWS TUTORIAL

Social Media with Romona

If you are using the Google My Business App, hopefully, you are also receiving reviews. Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding.

Google Expands Free Google Shopping Listings, Adds New Tools to Assist SMBs

Social Media Today

Google is making its Google Shopping product listings available for free in Europe, while it's also expanding its tools for SMBs to assist in their recovery from COVID-19

List 158

Google and Instagram Provide Insight into Thanksgiving Food Trends

Social Media Today

Google and Instagram have shared some insights into food trends around Thanksgiving, based on user activity

Trends 170

Google Lifts Political Ad Ban Following Pause After Capitol Siege

Social Media Today

Google will allow political ad campaigns on its platforms once again, following a pause in the wake of last month's Capitol siege

Google 149

Google Keep will get you organized

Sherrilynne Starkie

Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google Keep Screenshot (Photo credit: Schockwellenreiter). It’s an easy-to-use note taking tool that syncs with Google Drive, so updates and additions are kept current, in the cloud and ready to access. Being Google, its search function is excellent too. Being Google, Keep is available for Android. Related posts: Improvements to Google+.

Google Adds New Fact Check Labels to Google Image Search Results

Social Media Today

Google is adding fact check markers to Google Image search results as another means to help reduce the spread of misinformation

Google 161

Google Adds Short-Form Video Carousel in Selected Search Results

Social Media Today

Google is looking to align with the short-form video trend by adding TikTok and Reels video results for certain search queries

Video 166

Google Rolls Out Real-Time Translation in Multiple Languages for Google Translate

Social Media Today

Google is launching a real-time audio translation option, in multiple languages, within Google Translate

Google 154

Google Adds New Knowledge Panel Insights to Google Image Results for Added Context

Social Media Today

Google is adding new Knowledge Panel information listings to Google Images results, helping to provide more context about visual entries

Google 145

Google's Making it Easy to Join Google Meet Video Catch-Ups Via the Gmail App

Social Media Today

Google is making it easier to join Google Meet video catch-ups with a new shortcut option built into the Gmail app

Google Shares Insights into the Top Search Queries of 2020

Social Media Today

Google has provided an overview of the year in search for 2020, outlining the most searched queries of the year

Google Announces New Shopping Ads on Google Images

Social Media Today

Google is launching some new ad options to help brands reach users who are searching via Google Images

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HOW TO CREATE A GOOGLE MY BUSINESS POST: HOW DO I MAKE A GOOGLE POST?

Social Media with Romona

NEWS FLASH: If you have a Google My Business Listing, you should be posting to it regularly just like you do your Facebook Business… Read more. The post HOW TO CREATE A GOOGLE MY BUSINESS POST: HOW DO I MAKE A GOOGLE POST? Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding.

Google Publishes New Guide on Linking Google Ads and Google Analytics

Social Media Today

Google has released a new guide which outlines the benefits of linking your Google Ads and Google Analytics info to improve your ad targeting

Google Publishes New Guide to Evolving Shopping Behaviors in 2020

Social Media Today

Google has published a new guide to help marketers maximize their promotional efforts this holiday season

Google Adds New Listing Details to Streamline In-Store Purchases

Social Media Today

Google has added some new features to its listings for local stores and products to improve the shopping process

List 161

Google Expands eCommerce Connection with Free Product Listings in Search

Social Media Today

Google will make its product listings in search available for free, expanding its eCommerce connection potential

List 166

Google Will Live Stream its Upcoming Google Marketing Live Event

Social Media Today

Google has announced that for the first time it will live-stream its upcoming Google Marketing Live event, offering a range of new insights and tips

Google’s new privacy policy

Sherrilynne Starkie

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. But this unified approach seems inevitable considering Google ubiquity across the Web. For those who’ve not had the time to look at the detail of what Google’s new privacy policy means to them, here’s a short video explanation. How Google Instant paid off.