Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Google will be adding more action buttons (buy a ticket, listen to a podcast) and previews to search results cards soon. This redesign is rolling out now on mobile search and will be ex tended to other formats in the future. The post Google is refreshing mobile search appeared first on Sherrilynne Starkie.

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

Google does too. If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive 75% of mobile Internet users make purchases on mobile devices. Mobile optimization is no longer optional.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

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Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 Mobile was responsible for 23% of Google’s global net ad revenues in 2013; this number will rise to nearly 39% in 2014.

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Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. If you’re on a mobile device, you’ll see the “mobile friendly tag”, as shown above. Google Search Engines

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Google is placing more and more emphasis on speed and mobile friendliness.

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Gaming apps are still tops, leading with 32% of time spent on mobile.

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. What else does automation in this brave new world of mobile-only communication look like? The post Ready Yourself Now for a Mobile Only Future appeared first on Shonali Burke Consulting.

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Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. Google Maps directions.

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The 10 Key Mobile Trends for 2011

Mindjumpers

Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions. Mobile is part of the mix! Mobile banking a must have.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. While the redesigned apps actually cover a lot of ground, there are four updates in particular that Google wants to you know about. Photo editing within the Google+ app itself just got a lot easier.

Google Accelerated Mobile Pages AMP Data in Google Search Console

Bill Hartzer

About a day after I made my website Google AMP compatible, I am now seeing data in Google Search Console for Accelerated Mobile Pages. If you have verified your website in Google Search Console, and if you are using Google Accelerated Mobile Pages on your site, then it looks like it takes about a day until Google will start giving you data. Let’s give it some more time to see if there are any other pages that Google has a problem with.

Google, Android, and the evolution of mobile

SocialFish

Maddie did a quick post about Google for Nonprofits. At the event where they shared information about the new program, they did some demos of Google Maps, Google Earth, and YouTube. They also did a demo of the mobile products they are developing, which inspired this post. The metaphor they used–your mobile phone now has eyes, ears, skin, a voice, and it knows your location. Another stat they shared: roughly two-thirds of the population has mobile access.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Identify an issue or opportunity first, then think about how mobile may be able to solve it (highlight to tweet).

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4 Reasons You Need a Mobile Website

Cody Ward

The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. In this ever-changing technological climate it is now more important than ever to provide mobile users with a compatible, easy to use mobile site. The following reasons will illustrate the need for a mobile version of a website. Do you have a mobile version of your website?

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Using Google AdSense Hurts Mobile User Experience, Violates Google’s Own Guidelines

Bill Hartzer

Adding Google AdSense to your website hurts the mobile user experience on your website and violates Google’s own suggested guidelines. Using Google’s own Pagespeed Insights tool , I found that there is one particular section of the results, under User Experience, that gave me a score of 99 out of 100. That problem is Google AdSense. The problem is the way Google displays their AdSense ads on my web page. Google Search Engines

Google Keep will get you organized

Sherrilynne Starkie

Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google Keep Screenshot (Photo credit: Schockwellenreiter). It’s an easy-to-use note taking tool that syncs with Google Drive, so updates and additions are kept current, in the cloud and ready to access. Being Google, its search function is excellent too. Being Google, Keep is available for Android. It’s free, easy-to-use on mobile phones, tablets or desktops.

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Use these mobile apps for social and get started crafting fantastic content right away. Here are five easy-to-use mobile apps to help you create powerful social media videos. Another pro video editing app, InShot is available for download in the iOS AppStore and the Google Play Store.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive 75% of mobile Internet users make purchases on mobile devices. Mobile optimization is no longer optional.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. While the redesigned apps actually cover a lot of ground, there are four updates in particular that Google wants to you know about. Photo editing within the Google+ app itself just got a lot easier.

Why Your Business Should Go Mobile

Cody Ward

Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011). It’s important to first understand what makes a great mobile experience. Mobile Marketing

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Increase Your Mobile Page Speed

Small Business Mavericks

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. Did you know that 80% of a mobile user’s time is spent on apps? Mobile Search Ads.

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. So what happens when consumers do find a mobile-friendly site?

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Role of Mobile Marketing to Grow Your Business

Social Media Marketing

Mobile Marketing promoting is another meaning of web showcasing. Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system. What's more, obviously, Mobile First Index examination of Google will influence your online business. In the first place, you should know how portable initially record trial of Google will influence your promoting procedure.

Use a Mobile Tracker to Know Where Your Friends Are Hanging Out

Socialmedia.biz

All this has been made possible by an application popularly known as a mobile phone tracker. . What is a Mobile Tracker? A mobile tracker is an application that gives you real-time updates on the location of another mobile device.

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UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 And among digital ad spending, mobile accounts for nearly 20%.

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Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

The Realtime Report

Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.

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The First Thing To Do About Making Your Site Mobile-Friendly

Small Business Mavericks

We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. Google is convinced that mobile is where people will search, and their announcement that mobile-friendliness will be an expanding factor in ranking starting April 21st has webmasters acting to meet this deadline.

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important.

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Google Plus: 170 million “people who have upgraded” via Google. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora.

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20 Step SEO Checklist for Higher Mobile Google Rankings [Infographic]

Social Media Today

If your site is not optimized for mobile, you're not maximizing your opportunities. Cross-check this mobile optimization checklist

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Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense. The world is mobile. The Mobile Dichotomy.

5 Ways To Improve Mobile Responsiveness

Small Business Mavericks

There’s no doubt about it, the world is increasingly more mobile. When you consider that more than half of all cell phone users are using smartphones and that more than 90% of American adults have mobile phones, then you can begin to understand how important mobile marketing is. The question for small business owners is, How can you improve your mobile marketing efforts to make your mobile messages more responsive? Mobile marketing is here.

Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Google Plus: 343 million monthly active users. Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. Survey data came from a poll of 500 people in the US who activated a mobile phone between June-September 2013.

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Did You Hear From Google Yet?

Small Business Mavericks

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. If you don’t have a mobile-friendly site and don’t see a need to have a mobile-friendly site, it doesn’t let you off the hook because Google doesn’t care what you think about it. Mobile-Friendly Sites Matter. Wireless services are expanding and increasing the ways mobile devices are used.

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Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

The Realtime Report

Google Plus: 343 million monthly active users. Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6 Thanks largely to growth in mobile ad revenue, Facebook became a major player in the digital ad space this year; the social network is now the 2nd largest digital ad seller in the US (with $3.17

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