Sprout Social

MARCH 7, 2022

Think of it as a real-time focus group that provides honest, unfiltered feedback. There are five Listening Topic templates you can use to tap into social insights at scale. For this case, let’s check out the Brand Health Topic Template. Your competitors are an essential piece of the puzzle.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

MARCH 30, 2021

Using the Competitive Analysis Topic Template, the brand created queries that would capture any messages that included the word “service” and mentioned or were directed to the specific competitors they identified. The company viewed social media as a massive, unorganized focus group.

Questions 122

Questions Data Focus Group Analysis 122

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. It's there for the taking. SoundCloud.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Create a response protocol: Pre-written response templates and guides make monitoring faster. Ability to crowdsource. Social media is far from perfect.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. On Instagram, you can monitor hashtags related to your products or brand name.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Here’s a guide to help you write your social media policy (it includes a free template to help you get started).

Reputation 109

Reputation Social Media HootSuite Sentiment 109

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. In Sprout, you can do this by using one of our pre-built Topic Templates.

Brands 112

Brands Meme How To Advertising 112