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Why it’s time to break up with your biannual brand survey

Sprout Social

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think of it as a real-time focus group that provides honest, unfiltered feedback. There are five Listening Topic templates you can use to tap into social insights at scale.

Survey 88
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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145
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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Create a response protocol: Pre-written response templates and guides make monitoring faster. Ability to crowdsource. Social media is far from perfect.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

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How to assess which cultural moments are right for your brand to act on

Sprout Social

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. In Sprout, you can do this by using one of our pre-built Topic Templates. Brands who got cultural advertising right.

Brands 108