Sprout Social

MARCH 7, 2022

The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception.

Survey 88

Survey Brands Sentiment Template 88

Sprout Social

MARCH 30, 2021

Using the Competitive Analysis Topic Template, the brand created queries that would capture any messages that included the word “service” and mentioned or were directed to the specific competitors they identified. The company viewed social media as a massive, unorganized focus group.

Questions 118

Questions Data Focus Group Analysis 118

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. It's there for the taking. SoundCloud.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Here’s a guide to help you write your social media policy (it includes a free template to help you get started).

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group.

Brands 108

Brands Meme How To Advertising 108