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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Example: what Jeremiah Owyang did for Hitachi Data Systems. Try out shooting video interviews and video press releases and other bits of video to build more personable relationships.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll You create a wiki page for your team containing the text of a report you're working on. Total Silence. "Call

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Book Review: Social Media Marketing

Webbiquity SMM

Wikis (Wikipedia, hundreds of specific topic-focused wikis). For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution. Forums and Message Boards (the oldest and second-most commonly used forms of social media).

Review 153
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Amplify new product or service announcements (carefully). Promote the announcement in your sidebar or link to naturally from within a related post. Answer questions in your blog posts.

ROI 191
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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

is about more than wikis, open data , Twitter , Web 2.0, While government use of social media is often highlighted as best practice examples of open government, they’re by no means the only examples. web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 125
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Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth

For example, this post. If you are staff , you know how to give feedback – after all, the Department of Justice, Victoria put the policy up on an internal blog or wiki, and asked for feedback. The fact it’s missing means social media is not for a whole of department engagement with stakeholders tool. Didn’t they ?

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Social Media Isn't Always the Answer

Social Media Strategery

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

Gov 2.0 62