Social Media Strategery

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.” This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley.

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The Social Media Resolutions I Want You to Make

Social Media Strategery

I will stop filling the Interwebs with my self-important crap and instead blog only when I have something valuable to share, not so that I can maintain some search engine ranking or social media web ranking. Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable.

What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

Google became the dominant search engine yet it didn’t air a single TV ad until last year’s Super Bowl. Image Courtesy of Flickr user cgallent. Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones.

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

What drives readership is a slowly building witches’ brew of search engine exposure, awareness within your target community, subscriptions to your feed, etc. Home About Me Speaking Legal-ese My Team Gov 2.0

Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Google , the search engine that processes more than a billion searches a day, was founded by two graduate students. Webster’s Dictionary defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Government is a machine, like a car engine. Government is a machine, like a car engine. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0

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Disagreements and Debates Are Good Things

Social Media Strategery

A problem, at least from an engineering perspective, is generally something that must be solved to make something work. A problem, at least from an engineering perspective, is generally something that must be solved to make something work. Home About Me Speaking Legal-ese My Team Gov 2.0

Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Your approach here is one attempt to answer my question, “where is the value in social media for the plumber/accountant/engineer/production worker/waitress etc. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating?

Try Looking Outside to Solve the Problems Inside

Social Media Strategery

This problem defied engineers for years until a man named John Davis, who had no experience in the oil industry, solved it. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof.

Top Ten Quotes From BlogWorld 2008…thus far! | Social Media Strategery

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Top Ten Quotes From BlogWorld 2008…thus far! Sun, Sep 21, 2008 Prof. Development I’ve still got one more day here at BlogWorld, so I reserve the right to add/delete/modify this list to fit in more stuff tomorrow – keep the quotes coming!

Search Engine Optimisation Benefits For Small Organizations

SocialFish

Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. Gaining A Site That Users And Search Engines Love. SEO basically offers an experience that is also perfect for search engines.

SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. A quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines.

Meet Team Sprout: Brian, Platform Engineering Manager

Sprout Social

Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office. Department: Engineering. How did you get into engineering and into your role at Sprout?

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Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Search engine sitemaps are regularly checked by the search engines. Newly found urls are then visited and indexed by the search engines.

Is Bing The Best Search Engine?

Small Business Mavericks

This is probably the best idea that Bing could come up — a blind search engine test. search engines bing google search engine search resultsBing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now.

For Kids - A Visual Search Engine From Google - Social Media

Social Media Network Marketing

Google has introduced a Search Engine for Kids. It is more of a visual search engine for kids. Parents you got to know this. This means you do not have to worry about adult sites and so on. It is called Kiddle.co. It is powered by Editors and Google safe search

Summer Engineering Internships at Sprout

Sprout Social

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Interns are also matched with a mentor, typically a senior engineer, with expertise in their areas of interests.

The Importance of Search Engine Optimization

Jason Yormark

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. About 80% of all searches come from the organic search engines and not the paid search listings. The following is a guest post from Matt Davidson, an extremely talented search marketer.

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results.

Paying to Boost Organic Search Engine Rankings on Google

Bill Hartzer

Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. So, I do believe Google when they say that paying for Google AdWords ads won’t boost your organic search engine rankings.

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Search Engine Optimization

Disallow Search Engines in Robots.txt File? No Worries on Google

Bill Hartzer

Well, actually I’m not surprised when it comes to Google, but this is the first time I have seen a website disallow the search engines from indexing their website. A website has a robots.txt file directive for the search engines to NOT index their website. Google Search Engines

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. Websites are dead.

A new search engine for marketing podcasts

Convince & Convert

MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. Are you ready to make marketing education much, much easier?

What Affects The Search Engines - Social Media

Social Media Network Marketing

In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. Search Engines also look at MetaTags.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, websites on HTTPS can implement HSTS, which tells search engines your site is secure. Analyzing your competitors is great, but if your findings are spread across multiple documents, it’s unlikely you’ll be able to reverse engineer their techniques effectively.

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SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. A quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines.

The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up.

Cool Facts About Search Engines

Engaging Brand

We all use search engines every day. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Here are some cool facts that you may never have known about search engines: The Users. These users have definite ways of accessing information: 93% of consumers worldwide use search engines to find and access websites.

Association Social Media: American Society of Civil Engineers

SocialFish

——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! On the other hand, Twitter is where we find a lot of academics and engineering firms.

Search Engine Optimization: 10 Search Engine Ranking Problems

Bill Hartzer

I often talk to people who claim that they are suffering from poor search engine rankings. Easily, the number 1 issue I see in client websites preventing higher search engine rankings is lack of links.

Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

SocMed Sean

Remember, the more you clean up those old posts the more they will pay you back with increased search engine traffic or organic traffic from social networks like Twitter and Facebook. "Spring" via promanex on Flickr under creative commons license. Ahhhh Spring!

Why And How To Submit Your Small Budget Film To Search Engines - Social Media

Social Media Network Marketing

With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. You type a few phrases or words [KeyWords] in the search space of the Engines and you get hundreds of links on the single topic.

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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Search Engine Optimization Wow, that’s one headline that I thought I would NEVER write.

Appalling: US Patent US8515941 B1: System for Generating Search Engine Spam

Bill Hartzer

US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization” And their websites still rank well in Google despite Google Panda 4.0. Google Search Engine Optimization Search Engines

Do Google +1s and Shares Help Search Engine Rankings?

Bill Hartzer

The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. But they only count when they’re combined with other search engine ranking factors. So, that begs the question here: Do Google +1s and Shares Help Search Engine Rankings?

Hide Facebook Profile from Search Engines

Ari Herzog

I allow the global Facebook community to find me, read my personal profile updates and comment when inspired; but I disable my profile from being indexed by search engines. I am a Facebook oxymoron.

Does Buying Facebook Likes Help Search Engine Rankings?

Bill Hartzer

According to this unsolicited commercial email (spam), getting more Facebook Likes will increase your search engine rankings. Googles software engineer, Matt Cutts, has confirmed reports that Google uses social signals, such as links from Facebook and Twitter, as a ranking factor.

25 Important Search Engine Optimization Mistakes to Fix Right Now

Bill Hartzer

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. There are quite a bit more SEO mistakes on my search engine optimization audit list.