Mon.Dec 04, 2023

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4 Most Important Factors That Impact Meta Ads Performance

Jon Loomer

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.

API 169
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Partnering with AI Throughout the Partnership Journey w/ Katie Richman

The Social Media Hat

Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

Social Media Today

AI, VR, and other advanced applications will require a lot of computing power, which is a key consideration for the next stage of development.

Overview 179
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Brand Lift Tests in Experiments

Jon Loomer

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.

Brands 139
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

Social Media Today

AI, VR, and other advanced applications will require a lot of computing power, which is a key consideration for the next stage of development.

Overview 160
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Donald Trump Falsely Claims Attack Ad Used AI To Make Him Look Bad

Forbes Social Media

Donald Trump attacked the Lincoln Project on Monday night, claiming the political advocacy group is using artificial intelligence to make him look bad. But there's no AI.

Project 145

More Trending

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Dominate Social Media: ChatGPT Secrets To Crafting Viral Content

Forbes Social Media

Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.

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TikTok Expands In-Stream Concert Ticket Sales to More Regions via Partnership with Ticketmaster

Social Media Today

A smart collaboration, which will deepen TikTok's connection to the music industry.

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How to Select the Best Social Media Channels for Your Brand

Ignite Social Media

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.

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Meta Faces $600 Million Fine in Europe Over Possible Violations of Evolving Data Protection Laws

Social Media Today

Evolving EU privacy laws continue to prompt challenges based on specifics.

Privacy 163
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Tweet Announcing GTA 6 Trailer Release Is Already Breaking Records

Forbes Social Media

The announcement for the trailer for the still-in-development Grand Theft Auto 6 from Rockstar Games actually received more than 165 million likes on X

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30 Quick Ways To Increase Your Website’s Conversion Rate [Infographic]

Social Media Today

Some pointers to help improve your sales performance in the holiday push.

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The Ultimate Guide to LinkedIn Sales Navigator

Oktopost

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin

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TikTok Owner ByteDance is Launching Custom AI Chatbot Creation Tools

Social Media Today

Custom chatbots could be a key step in aligning with evolving discovery behaviors.

Tools 155
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Buffer Social

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.

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Instagram Provides Future Trend Predictions in “2024 Trend Talk”

Social Media Today

Some handy insights for your strategic planning.

Trends 176
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Meta Faces $600M Fine in Europe Over Possible Data Protection Laws Violations

Social Media Today

Evolving EU privacy laws continue to prompt challenges based on specifics.

Data 138
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TikTok Owner Bytedance Is Launching Custom AI Chatbot Creation Tools

Social Media Today

Custom chatbots could be a key step in aligning with evolving discovery behaviors.

Tools 128
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Expands In-Stream Concert Ticket Sales via Ticketmaster Partnership

Social Media Today

A smart collaboration, which will deepen TikTok's connection to the music industry.

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Instagram Provides Future Trend Predictions in ‘2024 Trend Talk’

Social Media Today

Some handy insights for your strategic planning.

Trends 152