Instagram Adds New In-Stream Safety Alerts to Help Improve Awareness of Scams
Social Media Today
FEBRUARY 29, 2024
The alerts will be shown at the time a user gets a potentially scammy request, which could make them more effective.
Thu.Feb 29, 2024
185 
The Performance Goal is Your Targeting
Jon Loomer
FEBRUARY 29, 2024
Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. There is so much focus on the lack of control around targeting that many miss what’s right in front of them. Your initial targeting inputs have some impact. Your pixel data, conversion history, and prior engagement contribute to who sees your ads, too.
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X Will Soon Show Your Pinned Posts to All of Your Followers in the App
Social Media Today
FEBRUARY 29, 2024
X is adding another amplification option, though there risks for X seem significant.
The role of artificial intelligence in business in 2024
Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
TikTok Shares New Trend Insights with Monthly “Trends Digest”
Social Media Today
FEBRUARY 29, 2024
New insights into what's driving engagement on TikTok.
#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher
Amy Porterfield
FEBRUARY 29, 2024
Listen on… Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or […] The post #657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher appeared first on Amy Porterfield | Online Marketing Expert.
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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations
Oktopost
FEBRUARY 29, 2024
Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.
TikTok Shares Insights with Monthly Trends Digest
Social Media Today
FEBRUARY 29, 2024
New insights into what's driving engagement on TikTok.
Unleash Your Instagram Potential: 10 Definitive Pointers ??
Social Media Network Marketing
FEBRUARY 29, 2024
Instagram has skyrocketed in popularity, becoming one of the most influential social media platforms globally. With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. 1. Know Your Audience : Dive deep into your audience demographics, preferences, and behaviors to tailor your content for maximum engagement.
Instagram Adds In-Stream Safety Alerts To Improve Scam Awareness
Social Media Today
FEBRUARY 29, 2024
The alerts will be shown at the time a user gets a potentially scammy request, which could make them more effective.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Social Media Marketing and AI: Beyond Chatbots to True Personalization
Sociallyin Insider Blog
FEBRUARY 29, 2024
Gone are the days when AI in social media was synonymous with rudimentary chatbots. Today, it's about creating a unique dialogue with each customer, understanding their desires before they even articulate them. Let me take you on a journey through this transformative era, where personalization at scale is not just possible–but the norm.
Meta Will Stop Paying Australian Publishers for Content as Part of its Latest Shift Away From News
Social Media Today
FEBRUARY 29, 2024
Meta continues to cut ties with news publishers.
8 Measurement Strategies For Social Media Managers In 2024
Keyhole.co
FEBRUARY 29, 2024
Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. In the past, simply counting likes and shares was enough, but this is no longer the case. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.
X Will Soon Show Your Pinned Posts to All of Your Followers in the App
Social Media Today
FEBRUARY 29, 2024
X is adding another amplification option, though there risks for X seem significant.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
13 TikTok analytics tools to boost your strategy in 2024
Sprout Social
FEBRUARY 29, 2024
When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.
Meta Updates its ‘Creator Bonus’ Program to Provide More Incentives for Top Talent
Social Media Today
FEBRUARY 29, 2024
Meta's looking to provide more monetization options for its most popular creators.
New Report Looks at Social Platform Performance Benchmarks for Brands
Social Media Today
FEBRUARY 29, 2024
New insights to assist in your performance measurement.
Meta Updates Its Creator Bonus Program To Provide More Incentives for Top Talent
Social Media Today
FEBRUARY 29, 2024
Meta's looking to provide more monetization options for its most popular creators.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
New Report Looks at Social Platform Performance Benchmarks for Brands
Social Media Today
FEBRUARY 29, 2024
New insights to assist in your performance measurement.
Instagram Highlights High-Performing Brand Marketing Concepts for Your Planning [Infographic]
Social Media Today
FEBRUARY 29, 2024
Some handy pointers for your IG marketing approach.
Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]
Social Media Today
FEBRUARY 29, 2024
Some handy pointers for your IG marketing approach.
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