Thu.Feb 22, 2024

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What is Marketing Strategy? A Guide for Startup SaaS Companies

The Social Media Hat

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

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Meta Ads for Podcasts

Jon Loomer

Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking is limited. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 191
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#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima

Amy Porterfield

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 101
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 192
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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help.

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How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)

Convince & Convert

I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.

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Meta Expands Access to Instagram’s Creator Marketplace

Social Media Today

New ways to find IG influencers to work with on your campaigns.

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Meta Expands Access to Instagram’s Creator Marketplace

Social Media Today

New ways to find IG influencers to work with on your campaigns.

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Google Looks to Enhance its AI Generated ‘Performance Max’ Ads

Social Media Today

Google's most advanced AI tools will be built into the Performance Max process.

Google 151
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Threads Tests Post Drafts and an Integrated Camera In-Stream

Social Media Today

New features for Threads, as Meta continues to build-out its Twitter alternative app.

Features 148
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Threads Tests Post Drafts and Integrated Camera In-Stream

Social Media Today

New features for Threads, as Meta continues to build-out its Twitter alternative app.

Features 145
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Reddit Partners with Google on New Data Sharing Deal

Social Media Today

Google looks to shore up its core Search product, and fend off competition.

Reddit 148
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LinkedIn Publishes Guide To Evolving Data Privacy Approaches in Marketing

Social Media Today

Some handy tips on how to prepare for the next stage of digital campaign tracking.

Privacy 142
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google Looks to Enhance Its AI Generated Performance Max Ads

Social Media Today

Google's most advanced AI tools will be built into the Performance Max process.

Google 138
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New Report Looks at TikTok Usage Behaviors in the US

Social Media Today

New insights into the popularity and resonance of TikTok in the US.

Report 143
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Reddit Partners With Google on New Data Sharing Deal

Social Media Today

Google looks to shore up its core Search product and fend off competition.

Reddit 140
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Snapchat Shares New Data on the Key Drivers of Effective Brand/Creator Partnerships

Social Media Today

Trust is key to effective brand/creator collaborations.

Brands 142
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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New Report Looks at TikTok Usage Behaviors in the US

Social Media Today

New insights into the popularity and resonance of TikTok in the US.

Report 136
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Snapchat Shares Data on the Key Drivers of Effective Brand/Creator Partnerships

Social Media Today

Trust is key to effective collaborations.

Data 137