Mon.Feb 26, 2024

article thumbnail

Advantage+ Audience Best Practices Guide

Jon Loomer

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.

article thumbnail

32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.

Flash Mob 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Targeting Will Get More Difficult

Jon Loomer

It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see what’s coming. It’s so obvious if you care to look. These changes are a reaction to the events of the past decade. Each one chips away at your ability to use some of your tried and true targeting methods.

Privacy 142
article thumbnail

LinkedIn Launches New Ad Campaign for LinkedIn Premium

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

LinkedIn 191
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds

B2B 62
article thumbnail

LinkedIn Launches Ad Campaign for Premium Subscription Offering

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

Campaign 189

More Trending

article thumbnail

Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

Social Media Today

The rules around data scraping may require updating for the social media era.

Data 188
article thumbnail

Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin.

article thumbnail

Instagram Experiments with New ‘Friend Map’ Live Location Display

Social Media Today

The new feature could facilitate more IRL connection and be a consideration for marketers with physical locations.

Instagram 155
article thumbnail

Threads Expands Saved Posts to All Users

Social Media Today

Threads has been testing it with selected users over the past few weeks.

153
153
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

X Says That There Are Now More Than a Million Open Jobs Posted in the App

Social Media Today

X Hiring has seen rapid growth since being rolled out to all Premium users.

149
149
article thumbnail

Threads Expands Saved Posts to All Users

Social Media Today

Threads has been testing it with selected users over the past few weeks.

140
140
article thumbnail

Instagram’s Experimenting with a New ‘Friend Map’ Live Location Display

Social Media Today

The new feature could facilitate more IRL connection.

Features 146
article thumbnail

X Says There Are Now More Than a Million Open Jobs Posted in the App

Social Media Today

X Hiring has seen rapid growth since being rolled out to all Premium users.

131
131
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

Social Media Today

The rules around data scraping may require updating for the social media era.

Data 125
article thumbnail

Meta Shares Tips on How to Avoid Apple’s In-App Fees [Infographic]

Social Media Today

A handy reminder on how to avoid Apple's new fees on boosted posts.

Apple 197
article thumbnail

Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]

Social Media Today

A handy reminder on how to avoid Apple's new fees on boosted posts.

Apple 176