Mon.Feb 26, 2024

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Advantage+ Audience Best Practices Guide

Jon Loomer

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.

Flash Mob 160
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Targeting Will Get More Difficult

Jon Loomer

It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see what’s coming. It’s so obvious if you care to look. These changes are a reaction to the events of the past decade. Each one chips away at your ability to use some of your tried and true targeting methods.

Privacy 139
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LinkedIn Launches New Ad Campaign for LinkedIn Premium

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

LinkedIn 202
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds

B2B 62
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LinkedIn Launches Ad Campaign for Premium Subscription Offering

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

Campaign 201

More Trending

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Instagram Experiments with New ‘Friend Map’ Live Location Display

Social Media Today

The new feature could facilitate more IRL connection and be a consideration for marketers with physical locations.

Instagram 161
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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin.

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Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

Social Media Today

The rules around data scraping may require updating for the social media era.

Data 206
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Threads Expands Saved Posts to All Users

Social Media Today

Threads has been testing it with selected users over the past few weeks.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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X Says That There Are Now More Than a Million Open Jobs Posted in the App

Social Media Today

X Hiring has seen rapid growth since being rolled out to all Premium users.

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Threads Expands Saved Posts to All Users

Social Media Today

Threads has been testing it with selected users over the past few weeks.

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Instagram’s Experimenting with a New ‘Friend Map’ Live Location Display

Social Media Today

The new feature could facilitate more IRL connection.

Features 156
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X Says There Are Now More Than a Million Open Jobs Posted in the App

Social Media Today

X Hiring has seen rapid growth since being rolled out to all Premium users.

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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

Social Media Today

The rules around data scraping may require updating for the social media era.

Data 140
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Meta Shares Tips on How to Avoid Apple’s In-App Fees [Infographic]

Social Media Today

A handy reminder on how to avoid Apple's new fees on boosted posts.

Apple 207
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Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]

Social Media Today

A handy reminder on how to avoid Apple's new fees on boosted posts.

Apple 191