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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. But still. I think it’s a perfect match.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.

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11 ways social data can take you and your business to the next level

Sprout Social

While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it. Check out the articles and advice below to harness the power of social data and put it into action.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing. 3 reasons to include social teams in multichannel campaign planning. Social data can strengthen your campaign strategies. Tap that data source and the experts on it now to get ahead of the curve.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

Sometimes, in unprecedented situations, you have no choice but to improvise — but it’s always better to let data be your guide. Step one for optimizing your social media marketing strategy is to perform an audit and analyze your key performance indicators. They share it, they talk about it, and they make memes out of it.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

On social, the same tactics can only yield the same results for so long. Social data is the key to strengthening your market position and future-proofing your brand. Cutting back on social media investment during an economic downturn gives your competitors room to swoop in and gain share of voice.