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Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. The Downfalls of Crowdsourcing. Guest post by Kirsten Wright. [Ed:

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Recession? Not for Social Media Marketing!

Atom Thought

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession. References: [link].

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The social media marketer’s guide to YouTube marketing

Sprout Social

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Marketing on YouTube is mainly about creating content to reach and engage a target audience.

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Open chance to talk at TED

The Way of the Web

If you’ve never sampled the TED talks, I’d recommend having a look, as they definitely live up to the motto of ‘Ideas worth sharing’ on a huge range of topics, including creativity and marketing. This is rather cool.

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Musical serendipity in a digital world….

The Way of the Web

Mainly because there’s already an overwhelming amount of tech and marketing stuff to read, plus a huge surplus of books recommended by bloggers and friends. There’s a far wider range of the genres I tend to end up exploring, and enough of a sample of most to let me know whether to search further.

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15 Must-Have Tools for Professional Copywriters

Writtent Blog

Adeeze is a $20 kit of thousands killer advertising ideas, marketing slogans, and headlines in a variety of markets. Live Keyword Analysis is a quick ‘n easy SEO tool that will help you calculate the density of keywords in a sample of text. Test My Marketing (paid). All copywriters will benefit. The higher, the better.

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20 Creative Instagram Story Ideas to Engage Your Followers

Hootsuite

With the question sticker, you can crowdsource new ideas for content, quiz your readers on different topics, or take requests for your impromptu piano concert. The prize can be anything from a free trial of your service, some samples of your product, or an hour long consultation call from you. Source: @gunnarolla. Show off the office.

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