Cost Metrics Social Media Web 2.0 
Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.
The Marketing Blog
AUGUST 3, 2010
A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated.
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Buzz Marketing for Technology
JULY 7, 2008
Nuggets from Social Media workshops as of late… posted in Uncategorized |. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. The answer is NOT always social media/community - that would be another warning sign if it was.
Social Media Strategery
OCTOBER 8, 2009
Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Miscellaneous Personal Prof.
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
MARCH 17, 2010
Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.
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