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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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How To Use Customer Insight To Power Your Business

The Realtime Report

Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. In recent years the way customer feedback has been collected has moved into online qualitative market research to cut costs and speed up the process. Send Out Email Surveys Or Polls.

How To 114
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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

Examples 104
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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. Although content management systems have become more SEO friendly over the years most still cause a number of SEO problems, including duplicate content issues. CMS issues.

Sites 105
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

So while it holds a lot of promise for better user interaction, figuring out a whole new platform, how to design for it and integrate our content management systems with it is going to be a big challenge for news organizations. What Horrible Things Did Time Magazine Do in 1964?

iPad 129
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20 Rocking Tools for Successful Blogging

Writtent Blog

Save content for future reference from your browser directly, or from other apps, including Twitter. Perfect for content curation. Research about your topics of interest, add your own sources of content, or browse through suggestions based on the keywords you type in. The name of the app is pretty self-explanatory.

Tools 107
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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Transforming from elearning practitioner to academic researcher and deliberationist. In universities, VLEs often act as secure gateways to digital indexes and research journals. These are content management systems (CMS) which handle many types of content including a wiki. eLearning & Deliberative Moments.

Web 2.0 165