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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Team alignment is a consistent priority across all GTM departments surveyed.

Research 140
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Footnotes: Reddit Custom Survey, U.S., Your Everyday Purchases”, n=1,500, A18-64, May 2023.

Reddit 143
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Thoughts on these studies?

Research 257
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Facebook Provides Location-Tracking Maps, New User Surveys for COVID-19 Research

Social Media Today

Facebook is providing location-tracking data to health authories to help them combat COVID-19, while it's also looking to providing insights into symptoms via user surveys.

Survey 199
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The Art of Surveys: How to Create Content that Stands Out and Performs

Oktopost

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Survey 133
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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . Findings are based on an online survey, conducted in November 2017, of at least 1,000 people in each market.

Survey 249
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Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

Social Media During Covid-19 Survey Results. Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed. GlobalWebIndex also did research around advertising during COVID-19. While 56.7%

Survey 200