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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Source free photos & crop them to social network dimensions.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Imagine your fans actively posting constructive thoughts and participating in civil discussions on topics around your brand, besides simply liking your posts? Test new social media networks.

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Understanding what you’d like the end result of the takeover to be will help you to construct a solid plan for getting the most out of your campaign. Pre-scheduling posts lets you “set it and forget it” – leaving you with more time for community management and building around the takeover.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

Facebook is the world’s largest social network. What I wonder is why social media managers and agencies are now throwing up their hands. There may be a lot of uproar out there on Facebook’s changes, but there is no platform in the here-and-now that can compete with Facebook.

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Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. Crafting an effective social media performance report involves using your collected data to tell a compelling story.

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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

In a survey of 1,100 owners of small businesses, conducted by market research company Ad-ology , the respondents listed the ability to generate leads, to keep up with developments within their industry, and to monitor the online conversation about their business, as the greatest benefits of social networking.