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15 Social Media Etiquette Blunders (And How To Avoid Them)

Hootsuite

Plus, using irrelevant hashtags can make your content less discoverable. Fortunately, this social media etiquette goof-up isn’t that hard to avoid. We’ve got a complete guide on how to use hashtags on every network (including how many to use). Optimize your posts for each network’s unique algorithm.

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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. With its format and content geared toward a South American audience, Sonico is also popular throughout the continent.

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Research-Driven Ideas for Social Data

Mindjumpers

She has specifically investigated “restricting the spread of firestorms in Social Networks” and how exactly to best put them out. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. > You can follow Chris on Twitter @socialbeit.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. By selecting your post in the Content tab or the Planner tab.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

So how does each of the social media algorithms work? The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. By posting content that connects your target audience or that naturally creates meaningful interactions (e.g.

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Understanding what you’d like the end result of the takeover to be will help you to construct a solid plan for getting the most out of your campaign. Content that aligns with your brand’s image/message/aesthetic. Some influencers may not have the largest social media following, but drive a lot of blog traffic.