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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. 6 Powerful Tools to Find Your Customers on Twitter. Image is from the ComScore report post by Josh Constine. Here’s how you might start to figure it out.

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Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

As Barry at Search Engine Roundtable points out , there is actually a mobile-friendly tag testing tool, and you can use it to see if your site is mobile-friendly and if it will display the mobile friendly tag in the search results. For example, Google shows that my site is only in text via the testing tool.

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The Ultimate User-Generated Content Guide

Sprout Social

While it’s nice to know sharing one person’s content on your social networks could have a great impact with that individual, you can’t share everyone’s content. ComScore found brand engagement increases 28% when user-generated content is used in product videos. What Works on Each Network.

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Social Media Does Not Exist

Adam Cohen

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. How Social Media Has Changed My Job (33).

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This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Qantas has given up Twitter as a PR tool , closing its @QantasMedia outlet and instead focusing its PR efforts on its website and its Twitter efforts on its @QantasAirlines account.

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Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 According to Google’s Stats & Facts , there are over 50 million Places pages, so chances are very good that if you don’t have a listing, your competition does. billion local queries.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 15% of time on mobile internet is spent on social networking websites. Source: comScore ). Source: Gomez ).