Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. If so, how? Finally, we come to the present day.
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