Webbiquity SMM
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Alterian SM2 Freemium. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Alterian SM2.
Webbiquity SMM
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.
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Bill Hartzer
MAY 26, 2010
This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Radian 6 – This application allows you to engage with your customers via social media.
Convince & Convert
OCTOBER 19, 2010
Beyond just trying to interact a tweet at a time, often a more direct road to social succes is to engage with customers more comprehensively in other locations – and social listening shows you the way. The focus is not on the company’s message, but on the needs of the customer and their community. Influencer identification.
Webbiquity SMM
MAY 3, 2011
It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.
Janet Fouts
APRIL 18, 2011
Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Sure, you should listen for mentions of your brand, your product and your name, but beyond that you need to be looking for ways to engage people on topics related to your industry and your own interests. Creating conversation.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.
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