Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

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Diva Marketing Blog

JANUARY 8, 2009

It's back to marketing basics but with new strategies in our tool box that may sound strange like wiki and blog and twitter. Traditional research provides answers to many of your questions but why would you discount the answers you might hear to the questions you have not asked? Bad times are making us better marketers. All the time.

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Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email!

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Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email!

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Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. I have to post my code to a wiki? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Social Media Strategery

NOVEMBER 13, 2009

DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email! Just be you and be authentic. The Whole. : Powered by Wordpress.

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Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email!

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Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#

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The Way of the Web

SEPTEMBER 21, 2010

September 21st, 2010 · View Comments It might sound like a philosophical question, but it’s something that new research by McKinsey for IAB Europe claims to have answered, claiming for 1 Euro spent on online advertising by companies, users get 3 Euros worth of services, with an estimated consumer service surplus about 100 billion Euros. (H/T

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Social Media Strategery

JANUARY 26, 2009

Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off. I went in and created dozens of wiki pages on every social media tool I found. I blogged every chance I got.

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Social Media Strategery

FEBRUARY 25, 2008

Two months ago, my company officially deployed a platform of social media applications behind our firewall, including tools like blogs, forums, a wiki, social bookmarking, and social networking. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email!

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Social Media Strategery

JANUARY 17, 2009

This blog, my presentations, my internal blog, my wiki pages, etc. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. This blog, my presentations, my internal blog, my wiki pages, etc. The Whole. :

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Social Media Strategery

JANUARY 27, 2010

Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email! Spring Coach Wallets are lighting up women's faces all around the world.

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Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. What I’d Like to See Next Year The wiki. The organizers.

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Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email! The Whole. : Powered by Wordpress.

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Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it.

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Social Media Strategery

MAY 26, 2010

Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. :

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Social Media Strategery

DECEMBER 13, 2008

Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 By contrast, Twitter is in its infancy and already being embraced across government.

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Social Media Strategery

OCTOBER 19, 2008

If you decide that you want to be the social media change agent within your organization and start blogging, creating and editing wikis, uploading videos to YouTube, etc., why a blog might be more effective than facebook for some companies). Their websites are now full of inactive blogs and outdated wikis. The Whole. :

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Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean. The Whole. :

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Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media. The Whole. :

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Social Media Strategery

FEBRUARY 1, 2009

Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email!

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Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&# The Whole. :

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Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. Government 2.0

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Social Media Strategery

DECEMBER 30, 2008

Use email less (internally) – One thing I’ve realized is that if I keep answering people’s emails, people will continue to send them to me, even if I explicitly tell them that they’re more likely to get a hold of me by posting their question/comment to my internal blog, contact me on Yammer, use my internal wiki page, etc.

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Social Media Strategery

APRIL 26, 2009

Yes, but despite the yearly hype that a company has “totally reinvented&# the car, the improvements were yearly increments that, if you were a car-nut, must have seemed “major&# at the time. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email!

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Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet. Who runs your SM accounts? Train and educate them. And call them evangelists. The Whole. :

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Social Media Strategery

OCTOBER 27, 2009

Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city. Get to know your companies strengths and weaknesses, and be honest about them.

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ProBlogger

AUGUST 23, 2023

Back when the ProBlogger book came out I would be asked “ What is the difference between a wiki and a blog? ”, but now people ask “ What is the difference between blogs and websites/niche sites? ” This makes the distinction between a blog and a wiki easy to detect, it makes it harder to tell the difference between a blog and a niche website.

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Social Media Strategery

JANUARY 12, 2010

First, it was led by the Department of Transportation, not by a commercial company or a non-profit. held by commercial companies and non-profits, but when a conference on government is hosted and led by government, it takes on a different feel and usually results in greater sharing, trust, and relationships. htttp://www.scarf8.net

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Social Media Strategery

MARCH 23, 2010

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. Meeting agendas and minutes will be posted to our internal wiki. Meeting agendas and minutes will be posted to our internal wiki.&#

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Social Media Strategery

NOVEMBER 10, 2008

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. What’s my legacy if I were to leave my company? Stop blogging. Stop Tweeting.

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Social Media Strategery

JULY 25, 2010

Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. :

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Social Media Strategery

AUGUST 23, 2009

Since that first day back in 2006, when I realized the opportunities that social media presented me, my company, and my government, I have evolved from an opportunist to a leader (I hope!), You start thinking things like, “If the intelligence community can collaborate on a wiki, then why isn’t every organization?

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Buzz Marketing for Technology

JUNE 27, 2008

TechSoup Stock connects nonprofits and public libraries with donated and discounted technology products. Choose from over 240 products from companies such as Microsoft, Adobe, and Symantec. A wiki can help do the job. Using the Internet. Volunteers. Web Building. Donated Products. Visit TechSoup Stock. Hosted Applications.

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Social Media Strategery

OCTOBER 25, 2008

Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. :

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Buzz Marketing for Technology

JUNE 27, 2008

Create blog design that complements the rest of the personal or company brand. Limit the number of social bookmarking buttons. Provide drop-down menu when there are a high number of categories. Technical Stuff. Have your own domain name for your blog. Understand blog performance and how fast the content loads and ensure that main content.

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